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    Let My People Go Surfing: The Education of a Reluctant Businessman (Paperback) By (author) Yvon Chouinard

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    DescriptionIn his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, "Let My People Go Surfing" is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.


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  • Full bibliographic data for Let My People Go Surfing

    Title
    Let My People Go Surfing
    Subtitle
    The Education of a Reluctant Businessman
    Authors and contributors
    By (author) Yvon Chouinard
    Physical properties
    Format: Paperback
    Number of pages: 260
    Width: 188 mm
    Height: 231 mm
    Thickness: 15 mm
    Weight: 544 g
    Language
    English
    ISBN
    ISBN 13: 9780143037835
    ISBN 10: 0143037838
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 27820
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: BIO
    Nielsen BookScan Product Class 3: T4.0A
    BIC subject category V2: BM
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    Ingram Subject Code: BA
    Libri: I-BA
    DC22: B
    B&T Modifier: Subject Development: 10
    DC21: 338.092
    B&T General Subject: 180
    B&T Approval Code: A48235200
    LC subject heading: , ,
    B&T Approval Code: A48186000
    LC subject heading:
    BISAC V2.8: BUS025000, BIO026000, BIO003000
    DC22: 658.4/083
    LC classification: HC102.5 .C42 2006
    LC subject heading:
    Thema V1.0: DNC
    Publisher
    Penguin Books Ltd
    Imprint name
    Penguin Paperbacks
    Publication date
    01 September 2006
    Publication City/Country
    London
    Author Information
    Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.
    Review quote
    No matter what you do, you will find essential guidance and inspiration in "Let My People Go Surfing." (Dave Foreman, The Rewilding Institute) Wonderful... a moving autobiography, the story of a unique business, and a detailed blueprint for hope. (Jared Diamond, author of "Collapse")