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  The Lean Startup: How Constant Innovation Creates Radically Successful Businesses (Viking) (Paperback) By (author) Eric Ries

  

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  Short Description for The Lean Startup Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.
  Full description

  • Publisher: VIKING
  • Published: 06 October 2011
  • Format: Paperback 336 pages
  • See: Full bibliographic data
  • Categories: Entrepreneurship | Ownership & Organization Of Enterprises | Industry & Industrial Studies
  • ISBN 13: 9780670921607 ISBN 10: 0670921602
  • Sales rank: 1,250

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Full description for The Lean Startup

• Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.