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    Lean Customer Development: Build Products Your Customers Need (Lean) (Hardback) By (author) Cindy Alvarez

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    DescriptionHow do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products


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  • Full bibliographic data for Lean Customer Development

    Title
    Lean Customer Development
    Subtitle
    Build Products Your Customers Need
    Authors and contributors
    By (author) Cindy Alvarez
    Physical properties
    Format: Hardback
    Number of pages: 240
    Width: 157 mm
    Height: 231 mm
    Thickness: 25 mm
    Weight: 249 g
    Language
    English
    ISBN
    ISBN 13: 9781449356354
    ISBN 10: 1449356354
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJH
    B&T Modifier: Academic Level: 05
    LC classification: HF
    B&T General Subject: 180
    Ingram Subject Code: BE
    DC22: 658.812
    Abridged Dewey: 338
    BISAC V2.8: BUS069000
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    BIC subject category V2: KJMV6
    BISAC V2.8: BUS025000, BUS071000, BUS041000, BUS018000, BUS020000, BUS057000, BUS073000
    DC23: 658.575
    Thema V1.0: KJMB, KJM, KJH, KNP, KCC, KJMV6
    Illustrations note
    black & white illustrations, figures
    Publisher
    O'Reilly Media, Inc, USA
    Imprint name
    O'Reilly Media, Inc, USA
    Publication date
    13 June 2014
    Publication City/Country
    Sebastopol
    Author Information
    Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. She's worked with early-stage startups, medium-sized companies, and Fortune 500 companies to make customer development an ingrained part of company culture and product development process. She currently runs User Experience and Product Design for Yammer, where their 5 million customers include hourly staffers and CEOs and techno-luddites to early adopters.