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    Lean Analytics (Lean (O'Reilly)) (Paperback) By (author) Alistair Croll, By (author) Benjamin Yoskovitz

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    DescriptionWhether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products


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    Title
    Lean Analytics
    Authors and contributors
    By (author) Alistair Croll, By (author) Benjamin Yoskovitz
    Physical properties
    Format: Paperback
    Number of pages: 440
    Width: 163 mm
    Height: 231 mm
    Thickness: 41 mm
    Weight: 612 g
    Language
    English
    ISBN
    ISBN 13: 9781449335670
    ISBN 10: 1449335675
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    LC subject heading:
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    LC subject heading:
    B&T Modifier: Subject Development: 10
    LC subject heading:
    B&T General Subject: 180
    BIC subject category V2: KJVS
    B&T Modifier: Continuations: 02
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 16320
    B&T Modifier: Text Format: 01
    BISAC V2.8: BUS061000
    B&T Approval Code: A48902200
    LC subject heading:
    Ingram Subject Code: BS
    B&T Approval Code: A48204000
    LC subject heading:
    BISAC V2.8: BUS025000, BUS020000
    DC22: 658.834
    DC23: 658.834
    LC classification: HD62.5 .C77 2013
    Thema V1.0: KCH, KJVS, KJMV6
    Edition
    1
    Publisher
    O'Reilly Media, Inc, USA
    Imprint name
    O'Reilly Media, Inc, USA
    Publication date
    05 April 2013
    Publication City/Country
    Sebastopol
    Author Information
    Alistair Croll has been an entrepreneur, author, and public speaker for nearly 20 years. He's worked on a variety of topics, from web performance, to big data, to cloud computing, to startups in that time. He's the founder of Coradiant, a web performance startup that raised $20M - then the largest series A in Canadian history - and went through several iterations before finding its product/market fit and being acquired by BMC in early 2011. He's also an investor and partner in a number of startup accelerators, including Year One Labs, Rednod, and Founderfuel. He runs a number of tech conferences focused on cloud computing, big data, and Startups, as well as a variety of local events such as Bitnorth, Startupfest, and Ignite A sought-after speaker and author, Alistair has written several books on web performance and analytics, and spoken widely on such subjects. His "Lean Analytics for Startups" presentation at Le Web covers many of the concepts we'll deal with in the book, and has spoken to investors on several occasions about the impact of data-driven, lean startup approaches have on traditional investing. Alistair is a frequent contributor to technology blogs including O'Reilly Radar, GigaOm, Informationweek, Human 2.0, Bitcurrent, and Solve For Interesting (http://www.solveforinteresting.com). Ben Yoskovitz is a serial entrepreneur with 15+ years experience in web businesses. He started his first company in 1996 while completing university. In 2007 he co-founded Standout Jobs, a B2B software company in the recruitment space. The company raised $1.8M from venture and angel investors. In 2010 after exiting Standout Jobs, Ben co-founded Year One Labs, an early stage accelerator that provided funding and up to 1-year of hands-on mentorship to 5 startups. Year One Labs followed a Lean Startup program, making it the first accelerator to formalize such a structure. Three of five companies graduated from Year One Labs and went on to raise follow on financing. A great deal of Ben's experience and thought leadership around Lean Startup and analytics emerged during this time. Ben has been blogging since 2006. The "Instigator Blog" (http://instigatorblog.com) is recognized as one of the top blogs on startups and entrepreneurship. Ben is also an active mentor to numerous startups and other accelerator programs, including FounderFuel (a TechStars-like program in Montreal.) He regularly speaks at startup conferences and events, including the Michigan Lean Startup Conference, Internet Marketing Conference, etc.