The Land Rover Story
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The Land Rover Story

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Description

The very first Land Rover, launched in 1948, owed its low-key existence to shoestring British ingenuity and - literally - odds and ends left over from World War II. Rover thought it could keep its factory ticking over as the company's post-war fortunes slowly revived. They also thought that farmers might appreciate it as a handy cross between a pick-up and a tractor. But it was soon obvious that the company had created, in the land Rover, a world-beating product. Giles Chapman tells the story of how Land Rovers have tamed the planet's toughest terrain with their unstoppable off-road capability. It also charts how the Land Rover legend allowed the marque to gradually expand its range with the Range Rover, Discovery, Freelander and the latest Range Rover Evoque. They're all cars as familiar in cities and suburbs as they are at home in the countryside. Land Rover has been controversial, its fortunes tied to Britain's economic ups and downs. Today it's on a roll, leading a renaissance in British design and manufacturing, yet the continued presence of the Defender helps keep the Land Rover Story absolutely pukka.

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Product details

  • Hardback | 128 pages
  • 128 x 190 x 16mm | 240g
  • The History Press Ltd
  • Stroud, United Kingdom
  • English
  • 0752489941
  • 9780752489940
  • 180,884

About Giles Chapman

Giles Chapman is an award-winning writer and commentator on the industry, history, and culture of cars. He's the former editor of "Classic & Sports Car," the world's bestselling classic car magazine, and is the author of more than 15 books including "Car Emblems," "The Illustrated Encyclopedia of Extraordinary Automobiles," and "Top Gear: My Dad Had One Of Those."

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