• Labeling America: Cigar Box Designs as Reflections of Popular Culture: The Story of George Schlegel Lithographers, 1849-1971 See large image

    Labeling America: Cigar Box Designs as Reflections of Popular Culture: The Story of George Schlegel Lithographers, 1849-1971 (Hardback) By (author) John Grossman

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    Description"Labeling America: Cigar Box Designs as Reflections of Popular Culture" showcases the unique collection of John Grossman which covers 90 years of cigar box labels and bands printed by four generations of George Schlegel Lithographers. This book takes these beautifully printed slices of American culture and combines them with the history of chromolithography into an interesting story of America's changing tastes and graphic standards.


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  • Full bibliographic data for Labeling America: Cigar Box Designs as Reflections of Popular Culture

    Title
    Labeling America: Cigar Box Designs as Reflections of Popular Culture
    Subtitle
    The Story of George Schlegel Lithographers, 1849-1971
    Authors and contributors
    By (author) John Grossman
    Physical properties
    Format: Hardback
    Number of pages: 320
    Width: 216 mm
    Height: 280 mm
    Thickness: 25 mm
    Weight: 1,542 g
    Language
    English
    ISBN
    ISBN 13: 9781565235458
    ISBN 10: 1565235452
    Classifications

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: ANT
    Nielsen BookScan Product Class 3: T1.9
    LC subject heading:
    B&T General Subject: 120
    Ingram Subject Code: AO
    Libri: I-AO
    BIC subject category V2: WCS
    BISAC V2.8: ANT052000
    Warengruppen-Systematik des deutschen Buchhandels: 15810
    BIC subject category V2: WBZ
    LC subject heading:
    BISAC V2.8: ANT029000
    DC22: 741.692, 741.6/92
    LC classification: NC1883.6.U6 G76 2011
    LC subject heading: , , , ,
    DC23: 741.692
    Thema V1.0: WCS, WBZ
    Illustrations note
    full colour throughout, includes illustrations, includes photographs
    Publisher
    Fox Chapel Publishing
    Imprint name
    Fox Chapel Publishing
    Publication date
    15 March 2012
    Publication City/Country
    East Petersberg
    Author Information
    John Grossman is one of the leading collectors of, and dealers in ephemera. His collection has grown to over 250,000 pieces. Articles on John, his collection and products designed by him, or under his direction, have appeared in USA Today among others.
    Review quote
    From the mid-19th century, when color printing became economical, retail businesses and manufacturers of all kinds used it to sell their goods. Few industries were as enthusiastic about color reproduction (particularly chromo lithography, or "printing in colors from stones") as American cigar makers. The most prolific creator of cigar box labels was a family-owned printing company that changed names several times but was run by four successive generations of men named George Schlegel, who produced hundreds of cigar box labels, box trimmings, flaps and bands. Their immense output is featured in John Grossman's LABELING AMERICA: Popular Culture on Cigar Box Labels (Fox Chapel, $39.95). The John and Carolyn Grossman Collection of chromo lithography, housed at the Winterthur Museum in Delaware, includes 250,000 specimens of this early and often exquisite form of color printing - the high-definition medium of its day. The Schlegel archive's original art, proofs, embossing dies and litho stones are abundantly represented in this splendidly printed book. But the art is not the only point of interest. The text offers a brief history of how graphic design evolved from a sideline of printing into an integral profession. Among the most popular promotional genres, cigar labeling expanded throughout the late 19th century. "The popularity of cigars was big, but many of the cigar manufacturers were small," Grossman says of their inability to make custom labels. "The lithographers responded by creating myriad stock designs and titles that could be ordered by number." Schlegel's line of "sample labels" began in the 1880s, and many shown in the book are unaffiliated with any particular manufacturer. The art themes run the gamut from exotica (Monkey Brand) to erotica (Art Club, featuring a naked rump), from historical (Gettysburg) to hysterical (Tampa Fad, with a rooster smoking a cigar), from celebratorial (Mark Twain) to educational (Vassar Girl). Only a few are purely decorative. A