La Economia de La Gratitud (the Thank You Economy): Traslada Tus Negocios a Las Redes Sociales (Paperback)(English / Spanish)
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DescriptionLa economia de la gratitud is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy, it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where La economia de la gratitud was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent.
- Published: 20 May 2012
- Format: Paperback 248 pages
- ISBN 13: 9786071116819 ISBN 10: 6071116813
- Sales rank: 1,906,637
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