Just My Type: A Book About Fonts (Hardback)
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DescriptionWhat's your type? Suddenly everyone's obsessed with fonts. Whether you're enraged by Ikea's Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it's okay to like Comic Sans, "Just My Type" will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don't be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts - like men - are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.
- Published: 21 October 2010
- Format: Hardback 352 pages
- ISBN 13: 9781846683015 ISBN 10: 1846683017
- Sales rank: 5,153
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Reviews for Just My Type
Promising, but sincerely lacking in substance
Just My Type is written in two or three page long segments, and is mildly intriguing. It covers lots of different things - anecdotes, font origin stories, typography history in general - and it includes examples of lots and lots of fonts.
But I wasn't really taken with the book. My biggest peeve was with the very noticeable lack of large illustrations. It's fine to put the font in the 11pt text (as was done a lot) but to really appreciate a font you have to enlarge it to something big so that you can really get a feel of what's going on. You couldn't appreciate The School of Athens if it was only printed five centimetres high.
I didn't think the content itself was well selected, either. The author mentioned a few different methods of how type is actually applied to paper - photosetting, linotype and so on - but didn't go into any detail as to how these methods worked. Nor did he give any explanation as to how a font is professionally designed. Which is a pity, because there was a good bit of fodder that could have been replaced - random names of font designers which will be meaningless to the kind of people this book is targeted at.
A bit of marketing and a few desperate attempts to find Christmas presents probably put this book near the top 100 best selling books on Amazon. The proof of the pudding is that I now want another book on typography - because I feel I have learned so little from Just My Type. It's a nice dainty, but little more. by James
Just my type of book!
Fantastic, Fun, Friendly & Funny... It's a great way to learn the history of type without studying textbooks. You'll learn cool facts and anecdotes to slip into conversation. This book will suit the font geek as well as the uninitiated.
A great gift! by Chloe