Just My Type: A Book About Fonts (Hardback)
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Short Description for Just My Type What's your type? Suddenly everyone's obsessed with fonts. Whether you're enraged by Ikea's Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it's okay to like Comic Sans, this title has the answer.
- Published: 21 October 2010
- Format: Hardback 352 pages
- ISBN 13: 9781846683015 ISBN 10: 1846683017
- Sales rank: 3,643
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Reviews for Just My Type
Promising, but sincerely lacking in substance
Just My Type is written in two or three page long segments, and is mildly intriguing. It covers lots of different things - anecdotes, font origin stories, typography history in general - and it includes examples of lots and lots of fonts.
But I wasn't really taken with the book. My biggest peeve was with the very noticeable lack of large illustrations. It's fine to put the font in the 11pt text (as was done a lot) but to really appreciate a font you have to enlarge it to something big so that you can really get a feel of what's going on. You couldn't appreciate The School of Athens if it was only printed five centimetres high.
I didn't think the content itself was well selected, either. The author mentioned a few different methods of how type is actually applied to paper - photosetting, linotype and so on - but didn't go into any detail as to how these methods worked. Nor did he give any explanation as to how a font is professionally designed. Which is a pity, because there was a good bit of fodder that could have been replaced - random names of font designers which will be meaningless to the kind of people this book is targeted at.
A bit of marketing and a few desperate attempts to find Christmas presents probably put this book near the top 100 best selling books on Amazon. The proof of the pudding is that I now want another book on typography - because I feel I have learned so little from Just My Type. It's a nice dainty, but little more. by James