Just My Type: A Book about Fonts

Just My Type: A Book about Fonts

Paperback

By (author) MR Simon Garfield

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  • Publisher: GOTHAM BOOKS
  • Format: Paperback | 356 pages
  • Dimensions: 137mm x 206mm x 23mm | 295g
  • Publication date: 4 September 2012
  • Publication City/Country: New York
  • ISBN 10: 1592407463
  • ISBN 13: 9781592407460
  • Edition statement: Reprint
  • Illustrations note: black & white halftones
  • Sales rank: 28,946

Product description

A delightfully inquisitive tour that explores the rich history and the subtle powers of fonts.Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do fonts come from and why do we need so many? Who is behind the businesslike subtlety of Times New Roman, the cool detachment of Arial, or the maddening lightness of Comic Sans (and the movement to ban it)? Simon Garfield embarks on a mission to answer these questions and more, and reveal what may be the very best and worst fonts in the world.Typefaces are now 560 years old, but we barely knew their names until about twenty years ago, when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Garfield unravels our age old obsession with the way our words look. "Just My Type" investigates a range of modern mysteries, including how Helvetica took over the world, what inspires the seemingly ubiquitous use of Trajan on bad movie posters, and what makes a font look presidential, male or female, American, British, German, or Jewish. From the typeface of Beatlemania to the graphic vision of the Obama campaign, fonts can signal a musical revolution or the rise of an American president. This book is a must-read for the design conscious that will forever change the way you look at the printed word.

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Author information

Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Galeria.

Review quote

"Whether you're a graphic designer or a layperson with no background in this area, reading what Garfield has to say will change the way you perceive the written word forever." --"The Los Angeles Times"