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    Jony Ive: The Genius Behind Apple's Greatest Products (Hardback) By (author) Leander Kahney

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    Description"Different and new is relatively easy. Doing something that's genuinely better is very hard." --Jony Ive In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple's corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company's long decline. That young designer was Jony Ive. Jony Ive's collaboration with Jobs would produce some of the world's most iconic technology products, including the iMac, iPod, iPad, and iPhone. The designs have not only made Apple a hugely valuable company, they've overturned entire industries, built a loyal fan base, and created a globally powerful brand. Along the way, Jony Ive has become the world's leading technology innovator, won countless design awards, earned a place on the 2013 "Time" 100 list, and was even knighted for his "services to design and enterprise." Yet despite his triumphs, little is known about the shy and soft-spoken whiz whom Jobs referred to as his "spiritual partner" at Apple. Jony Ive reveals the true story of Apple's real innovator-in-chief. Leander Kahney, the bestselling author of" Inside ""Steve's Brain," offers a detailed portrait of a creative genius. He shows us how Jony Ive went from an English art school student with dyslexia to the man whose immense insights have altered the pattern of our lives. From his early interest in industrial design, fostered by his designer father, through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that he developed to become the designer of his generation. Based on interviews with Jony Ive's former colleagues and Kahney's own familiarity with the world of Apple, this book gives insight into how Jony Ive (now senior vice president of design) has redefined the ways in which we work, entertain, and communicate with one another.

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    Jony Ive
    The Genius Behind Apple's Greatest Products
    Authors and contributors
    By (author) Leander Kahney
    Physical properties
    Format: Hardback
    Number of pages: 306
    Width: 155 mm
    Height: 229 mm
    Thickness: 30 mm
    Weight: 544 g
    ISBN 13: 9781591846178
    ISBN 10: 159184617X

    B&T Merchandise Category: GEN
    B&T Book Type: NF
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    Nielsen BookScan Product Class 3: T4.8
    B&T Modifier: Subject Development: 03
    B&T Modifier: Academic Level: 05
    Ingram Subject Code: BA
    Libri: I-BA
    DC22: B
    BIC subject category V2: KNTX, TBX, BGB
    B&T General Subject: 180
    B&T Modifier: Geographic Designator: 01
    BISAC V2.8: TEC056000
    Ingram Theme: CHRN/21CNTY
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    Warengruppen-Systematik des deutschen Buchhandels: 16800
    BISAC V2.8: BUS077000
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    BIC subject category V2: AKP
    B&T Approval Code: A80503200
    LC subject heading:
    BISAC V2.8: DES011000
    LC subject heading:
    B&T Approval Code: G45704600
    BISAC V2.8: TEC016020, BIO003000
    DC21: 621.39092
    LC subject heading:
    DC22: 621.39092
    LC subject heading: , ,
    BIC subject category V2: KJZ
    LC subject heading:
    LC classification: HD9696.2.U64 A6736 2013
    LC subject heading: , ,
    Illustrations note
    black & white illustrations
    Penguin Putnam Inc
    Imprint name
    Publication date
    03 December 2013
    Publication City/Country
    New York
    Author Information
    Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple, including "Inside Steve's Brain "and "Cult of Mac." The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.