The Jelly Effect: How to Make Your Communication Stick

The Jelly Effect: How to Make Your Communication Stick


By (author) Andy Bounds


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  • Publisher: Capstone Publishing Ltd
  • Format: Paperback | 256 pages
  • Dimensions: 126mm x 194mm x 16mm | 281g
  • Publication date: 14 September 2010
  • Publication City/Country: Oxford
  • ISBN 10: 0857080466
  • ISBN 13: 9780857080462
  • Edition: Revised
  • Edition statement: Revised, Reprint
  • Illustrations note: ill
  • Sales rank: 111,943

Product description

Like throwing jelly at a wall, poor communication never sticks. Too much information and not enough relevance is a problem thatpervades almost all business communication. So what's the answer?More relevance and a lot less jelly."The Jelly Effect" teaches you simple, memorable andcostless ways to win more attention and more business. Imagine howeffective you'd be if you communicated only what was relevant 100percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would beendless."The Jelly Effect" will show you how to get the bestout of any situation, whether you're speaking to an individual or agroup, formally or informally, inside or outside your organisation.By the time you close the final page of this book, you will bearmed with practical, proven techniques that will help you be moreeffective in all your business dealings."Andy Bounds taught me more about effective presenting than alady who'd previously taught two US presidents."-Drayton Bird, chairman of Drayton Bird Partnership andworld leading authority on direct marketing

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Review quote

The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business .' (Entertainment Focus, Wed 4th August 2010).

Table of contents

Acknowledgements. Who am I to tell you how to communicate? 1 The best way for you to read this book. 2 Why 'the Jelly Effect'? 3 The AFTERs. 4 Networking. 5 How to sell more. 6 Referrals. 7 Presentations. 8 Avoiding 'the Green Corridor of Doom'. And if you want more help ... . Index. About the author.