Jan Tschichold, Designer: The Penguin YearsHardback
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- Publisher: Lund Humphries Publishers Ltd
- Format: Hardback | 240 pages
- Dimensions: 200mm x 249mm x 22mm | 1,060g
- Publication date: 28 August 2006
- Publication City/Country: London
- ISBN 10: 0853319464
- ISBN 13: 9780853319467
- Illustrations note: Includes 65 colour and 45 b&w illustrations
- Sales rank: 872,383
Shortly after the end of the Second World War, and following the success of its paperback rebranding, Penguin Books made the bold decision to completely redesign its publications. Their subsequent choice of designer would not only lead to the consolidation of an iconic brand but also a revolution in typographic conventions. By the time Jan Tschichold (1902-1974) arrived at Penguin Books in 1947, he had already established himself as an innovative and highly-talented typographer and graphic designer. His previous prolific design experience helped him tackle the Herculean task presented to him: to create a uniform design that could be applied to mass production. The resulting Penguin Composition Rules and King Penguin standard grids, represent one aspect of the typographic revolution that Tschichold masterminded at the publishing house. Examining for the first time Tschichold's innovative design practices at Penguin, this book offers a detailed account of the development of an iconic brand. Including over 100 reproductions plus texts written by Tschichold that discuss the Penguin redesign specifically, "Jan Tschichold, Designer -The Penguin Years" is essential reading for anyone interested in the history of twentieth-century graphic design.
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Richard B. Doubleday is an Assistant Professor of Art in the Department of Graphic Design at the College of Art Fine Arts, Boston University, USA, and teaches in the London summer British programmes. He is also an awarding-winning designer and has exhibited his posters internationally. He has been published previously in both Print and Baseline magazines.
Table of contents
Foreword by Alston W. Purvis; Foreword by Alan Fletcher; Preface; Introduction: 'The flowering of the printed book'; Tschichold's graphic design foundation; Penguin books 1935-1946; Penguin books 1947-1949; Pelican, King Penguin and Penguin Classics; The Puffin picture and story books; Penguin expanded series; Tschichold's legacy; Appendices; Selected list of publications by Jan Tschichold; Bibilography; Index.