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    Jan Tschichold, Designer: The Penguin Years (Hardback) By (author) Richard B. Doubleday

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    DescriptionShortly after the end of the Second World War, and following the success of its paperback rebranding, Penguin Books made the bold decision to completely redesign its publications. Their subsequent choice of designer would not only lead to the consolidation of an iconic brand but also a revolution in typographic conventions. By the time Jan Tschichold (1902-1974) arrived at Penguin Books in 1947, he had already established himself as an innovative and highly-talented typographer and graphic designer. His previous prolific design experience helped him tackle the Herculean task presented to him: to create a uniform design that could be applied to mass production. The resulting Penguin Composition Rules and King Penguin standard grids, represent one aspect of the typographic revolution that Tschichold masterminded at the publishing house. Examining for the first time Tschichold's innovative design practices at Penguin, this book offers a detailed account of the development of an iconic brand. Including over 100 reproductions plus texts written by Tschichold that discuss the Penguin redesign specifically, "Jan Tschichold, Designer -The Penguin Years" is essential reading for anyone interested in the history of twentieth-century graphic design.

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  • Full bibliographic data for Jan Tschichold, Designer

    Jan Tschichold, Designer
    The Penguin Years
    Authors and contributors
    By (author) Richard B. Doubleday
    Physical properties
    Format: Hardback
    Number of pages: 240
    Width: 200 mm
    Height: 249 mm
    Thickness: 24 mm
    Weight: 1,080 g
    ISBN 13: 9780853319467
    ISBN 10: 0853319464

    Nielsen BookScan Product Class 3: T1.2
    BIC time period qualifier V2: 3JJP
    BIC E4L: ART
    BIC subject category V2: AGB, AKC
    Warengruppen-Systematik des deutschen Buchhandels: 15800
    BISAC V2.8: DES007000
    BIC subject category V2: 3JJP
    DC22: 741.6092
    Thema V1.0: AGB, AKC
    Illustrations note
    Includes 65 colour and 45 b&w illustrations
    Lund Humphries Publishers Ltd
    Imprint name
    Lund Humphries Publishers Ltd
    Publication date
    28 August 2006
    Publication City/Country
    Author Information
    Richard B. Doubleday is an Assistant Professor of Art in the Department of Graphic Design at the College of Art Fine Arts, Boston University, USA, and teaches in the London summer British programmes. He is also an awarding-winning designer and has exhibited his posters internationally. He has been published previously in both Print and Baseline magazines.
    Table of contents
    Foreword by Alston W. Purvis; Foreword by Alan Fletcher; Preface; Introduction: 'The flowering of the printed book'; Tschichold's graphic design foundation; Penguin books 1935-1946; Penguin books 1947-1949; Pelican, King Penguin and Penguin Classics; The Puffin picture and story books; Penguin expanded series; Tschichold's legacy; Appendices; Selected list of publications by Jan Tschichold; Bibilography; Index.