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  It's Not How Good You Are, It's How Good You Want To Be (Paperback) By (author) Paul Arden

  Book rating: 05

  

  $8.81 - Save $1.14 (11%) - RRP $9.95 Free shipping worldwide (to United States and
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  Short Description for It's Not How Good You Are, It's How Good You Want To BeThis is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. Top advertising guru Paul Arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, and making mistakes.
  Full description

  • Publisher: Phaidon Press Ltd
  • Published: 01 June 2003
  • Format: Paperback 128 pages
  • See: Full bibliographic data
  • Categories: Sales & Marketing | Advertising | Advice On Careers & Achieving Success | Popular Psychology | Assertiveness, Motivation & Self-esteem
  • ISBN 13: 9780714843377 ISBN 10: 0714843377
  • Sales rank: 371

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Reviews for It's Not How Good You Are, It's How Good You Want To Be

• This is good stuffBook rating: 5

  I love these books by Paul Arden.
  
  They offer snappy, cheeky straight forward advice in a colourful design. Light on words but never short on motivation and common sense. by Daniel

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