International Dimensions of Business Policy and Strategy

International Dimensions of Business Policy and Strategy

Paperback The Kent International Dimensions of Business Series

By (author) John S. Garland, By (author) Richard N. Farmer, By (author) Marilyn L. (The University of Kansas Taylor

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  • Publisher: Wadsworth Publishing Co Inc
  • Format: Paperback | 200 pages
  • Dimensions: 140mm x 216mm x 13mm | 318g
  • Publication date: 1 July 1990
  • Publication City/Country: Belmont, CA
  • ISBN 10: 0534919421
  • ISBN 13: 9780534919429
  • Edition: 2, Revised
  • Edition statement: 2nd Revised edition

Product description

This text shows the reader that corporate strategy must take into consideration the global aspect of its external environment. It focuses clearly on the internationalization of competition and markets, and discusses subsequent changes in corporate strategies. The coverage not only includes the normal functional strategies of production, finance and marketing, but also the issues of locational strategies, market penetration, technology transfer and corporate social responsibility from a global perspective.

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