International Dimensions of Business Policy and Strategy

International Dimensions of Business Policy and Strategy

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Description

This text shows the reader that corporate strategy must take into consideration the global aspect of its external environment. It focuses clearly on the internationalization of competition and markets, and discusses subsequent changes in corporate strategies. The coverage not only includes the normal functional strategies of production, finance and marketing, but also the issues of locational strategies, market penetration, technology transfer and corporate social responsibility from a global perspective.

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Product details

  • Paperback | 200 pages
  • 139.7 x 215.9 x 12.7mm | 317.51g
  • Cengage Learning, Inc
  • Wadsworth Publishing Co Inc
  • Belmont, CA, United States
  • English
  • Revised
  • 2nd Revised edition
  • 0534919421
  • 9780534919429

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