Inside the Indian Business Mind

Inside the Indian Business Mind : A Tactical Guide for Managers

By (author) Katherine C. Zubko , By (author) Raj R. Sahay , Foreword by Marshall Goldsmith

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There is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies, but doing so isn't always easy. Inside the Indian Business Mind: A Tactical Guide for Managers offers a primer on the culture and its opportunities. This unique guide will help Western business people enter the Indian market, make the best use of Indian manufacturing facilities, and create and develop successful, long-term business relationships with Indian business partners and teams. The book is not a list of dos and don'ts. Rather, it approaches doing business in India from the perspective of in-depth cultural models, translating cultural knowledge into practical working strategies. The authors, an Indian who has worked in the United States and an American who has worked in India, arm readers with an understanding of 11 primary cultural ingredients that come into play in business relationships with South Asians-ingredients that can be mastered and adapted across many contexts to forge lucrative partnerships.

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  • Hardback | 180 pages
  • 160.02 x 238.76 x 25.4mm | 476.27g
  • 16 Sep 2010
  • Praeger Publishers Inc
  • Westport
  • English
  • 10
  • 0313378290
  • 9780313378294
  • 1,640,930

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Author Information

Katherine C. Zubko, PhD, is assistant professor of Asian religions in the Department of Religious Studies at the University of North Carolina, Asheville, NC. Dr. Zubko has conducted research as a Fulbright scholar in India and has published articles on performance, ritual, and culture. She also serves as managing partner of Z&S Connections, a cultural consulting firm,. Raj R. Sahay, who holds a marketing MBA from the University of Illinois at Urbana-Champaign, Champaign, IL, is managing partner of Z&S Connections, a business and cultural consulting organization. A gold medallist in Indian history and culture from Patna University, Patna, Bihar, India, Sahay has over a decade of work experience in the United States and India with global corporations, including Accenture and Canon.

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Review quote

"This book is a valuable resource for companies seeking to develop and expand their business in India ..." - Booklist "Recommended. Business managers as well as undergraduate and graduate business students." - Choice

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