Inside the Box: Leading with Corporate Values to Drive Sustained Business SuccessHardback
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- Publisher: John Wiley & Sons Ltd
- Format: Hardback | 320 pages
- Dimensions: 152mm x 232mm x 26mm | 476g
- Publication date: 7 November 2006
- Publication City/Country: Chichester
- ISBN 10: 0470838329
- ISBN 13: 9780470838327
- Sales rank: 1,644,186
How to turn company values into competitive advantage We are inclined, for whatever reason, to treat values like works of art. We view them as nice to hang on the wall, and beautiful to look at, but we don't act as though they truly mean much to us in the real world. In fact, the opposite is true. The best organizations understand their values, articulate them clearly, and hold them higher than any short-term concerns or short-cut methods. This does not put these companies at a competitive disadvantage. It is the source of their competitive advantage. If there's no clarity at the top about what values really mean, then there's no consistency at the management level or further down the organization. This means that there's no way to measure, coach, assess, promote or fire people in line with those values. Any organization that does not articulate its values concretely functions like a modern Tower of Babel. No one can be quite sure that they are speaking the same language at different levels or different locations within the organization. Decisions don't always make sense or feel right. Confusion reigns. No matter how compelling and inspirational the organization's vision may be, its aspirations fall far short in reality. Values are about achieving results in a way that is consistent with what an organization stands for. They provide a direct connection between the CEO, the factory worker and everyone in between; and form the basis of the organization's "brand" as understood by employees, customers, suppliers and even shareholders. When the work is done right, values provide an organizing principle, a directional compass that helps organizations succeed; they become a source of energy for an organization's vision, strategy and day-to-day efforts. Vision, strategy, market share, reputation and profits are all very important - but having a clear and consistent set of values is far more critical in predicting whether an organization will continue to succeed and grow as its people, markets, competitive landscape and technology change. People must make their contributions to an organization willingly and independently to bring passion, commitment, creativity and energy to a job. But they will do so only so long as they believe that what they are doing is authentic and meaningful, and is part of a code of commitment shared by the organization as a whole. Inside the Box focuses on values in a clear and practical way to understand what they are, where they come from and how they are transmitted from employee generation to generation. Inside the Box provides a roadmap for any leader or manager on how to identify the values that make an organization, department, team, or individual unique. It also shows how to measure whether an organization or individual is operating according to those values, and how managers can use values as the basis for all of their people decisions and drive superior performance as a result.
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Dr. David S. Cohen is founder of, and senior consultant in, the Strategic Action Group Ltd., a consulting firm specializing in organizational behavior and leadership development. His work with corporations helps create a link between the people and the business plan. His focus is on management and leadership development; behavior-based selection and performance management; helping corporations to articulate their values and develop a strategic vision; and creating high-performance, results-focused organizations. Cohen's background spans both corporate consulting and education. He has consulted with a diverse group of clients in the United States, Canada and South America, as well as in Europe, South East Asia, Africa and the Caribbean, assisting companies to create integrated human resources processes that are aligned with the business plan, vision and values of individual clients. He is a sought-after speaker on business values, leadership and human resource issues and has presented frequently for groups such as Linkage, IQPC, the US Conference Board, Intelligence Business Networks (IBN), Malaysia and the Human Resources Professional Association of Ontario Annual Conference. He is also called upon as a keynote speaker at a variety of corporate programs. Dr. Cohen holds a doctorate in Education from Boston University. He is the author of The Talent Edge: A Behavioral Approach to Hiring, Developing, and Keeping Top Performers (Wiley, 2001).
Back cover copy
Praise for "Inside the Box" "Corporate values drive passion in employees. David Cohen has captured in this book what every corporate executive needs to understand about corporate values. The theory is concise while the practical, real world examples clearly illustrate the 'how to' for every company to be successful." -Robin Wohnsigl, President and COO, Airbus North America Customer Services, Inc. "Almost every company has stated values-far fewer live their values. Inside the Box is a very personal readable guide to making it happen, explaining why values matter, and how to make corporate values an important part of employees' lives. Read this book and don't just have values-live values!" -Marshall Goldsmith, Professor, Alliant International University's Marshall Goldsmith School of Management; author or co-editor of 22 books, including "The Leader of the Future" (a "Business Week" bestseller) and "What Got You Here Won't Get You There"; recognized by "The Wall Street Journal" as one of the top ten executive educators, by "Forbes" as one of the five most-respected executive coaches, ad by "The Economist" as one of the most credible thought leaders in the new era of business. "Page after page, story after story, you learn the importance of values driving sustained business success. This book is representative of who Cohen is and what he is about-an intellectual business leader whose values and life lessons provide the content for a fascinating inside look at the issues that leaders face very day." -John Lynn Williams, Human Resources Executive, Citigroup "Organizations operate with business strategies but people behave based on values. This book provides both visionary and practical information on the importance of integrating values through stories, policies and practices." -Bernadette Kenny, Senior Vice President, Human Resources, Adecco Group North America
What an organization stands for on the "inside" is equally important as the vision it tries to make real to the world "outside." There is no product, idea or strategy as powerful as an organization's values. Staying true to principles is the way lasting organizations navigate change without losing their bearings and sense of direction. And a leader's most important job is to clarify, live by and pass on those values to others. Without values, an organization's vision has no direction or energy source. Values are a corporate compass: They guide the organization and its growth, help identify employees who belong and employees who don't, act as a filter for strategy and people decisions, and offer satisfaction and meaning when objectives are reached. The best and most enduring organizations understand their values, articulate them clearly, and hold them higher than any short-term concerns or short-cut methods. "Inside the Box" focuses on values in a clear and practical way to understand what they are, where they come from and how they can be a source of competitive advantage. Explains how to identify and define the values that make an organization, department, team, or individual unique. Covers the importance of values to everyone, at all levels, and how values are transmitted to employees, from generation to generation. Details how employees can be hired, identified, supported, developed or dismissed according to their values performance. Discusses how to develop leaders and a real succession planning strategy by using values as a standard and guide. Features stories of organizations that achieve greatness consistently over time by living their values (such as Johnson & Johnson, GE and IBM); some that have struggled recently and publicly with issues linked to value conflicts; and a number of companies that are currently striving to integrate their values with their leadership discipline and daily work processes. Provides a roadmap for any leader or manager on how to align employees with leadership, and drive results in a way that is consistent with what the organization stands for.
Table of contents
Acknowledgements. Introduction: Daring to Think Inside the Box. Chapter One: What's Inside the Box? How Values Work. Chapter Two: Reinforcing the Box: Making Values Meaningful Throughout the Organization. Chapter Three: the Discipline of Working Inside the Box. Chapter Four: Inside-the-Box Management Tool. Chapter Five: Selecting Inside-the-Box Leaders. Chapter Six: Does One Box Fit Forever? Organizational Growth: New Strategic Directions are Pursued but do the Values Ever Change? Chapter Seven: Measuring Inside-the-Box Success: the Meaning of Integrity, Business Results and Employee Brand. Bibliography. Index.