• Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand See large image

    Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand (Hardback) By (author) Adam Lashinsky


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    DescriptionIn Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

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  • Full bibliographic data for Inside Apple

    Inside Apple
    The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
    Authors and contributors
    By (author) Adam Lashinsky
    Physical properties
    Format: Hardback
    Number of pages: 240
    Width: 160 mm
    Height: 234 mm
    Thickness: 30 mm
    Weight: 440 g
    ISBN 13: 9781848547216
    ISBN 10: 1848547218

    BIC E4L: IND
    Nielsen BookScan Product Class 3: S4.6
    BIC subject category V2: KNDH
    Ingram Subject Code: BE
    BISAC V2.8: BUS077000, BUS070030, BUS071000
    DC22: 338.76100416
    BISAC V2.8: BUS032000
    DC23: 338.761004165
    Thema V1.0: KJMB, KCS, KND, KNTX
    John Murray General Publishing Division
    Imprint name
    John Murray Publishers Ltd
    Publication date
    25 January 2012
    Publication City/Country
    Author Information
    Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel, and prior to joining Fortune he wrote for TheStreet.com and The San Jose Mercury News.
    Review quote
    'Adam Lashinsky's snappily written slim volume succeeds in getting behind the veil of secrecy that cloaks Apple, painting a portrait of a company in transition to a post-Jobs era' Irish Times 'Fascinating, entertaining, accessible...doesn't carry a single dull sentence' Wired 'Lashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality' Time Out