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    Inside Apple: How America's Most Admired--And Secretive--Company Really Works (CD-Audio) By (author) Adam Lashinsky, Read by Adam Lashinsky

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    DescriptionINSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the audiobook offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.


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  • Full bibliographic data for Inside Apple

    Title
    Inside Apple
    Subtitle
    How America's Most Admired--And Secretive--Company Really Works
    Authors and contributors
    By (author) Adam Lashinsky, Read by Adam Lashinsky
    Physical properties
    Format: CD-Audio
    Number of pages: 6
    Width: 132 mm
    Height: 145 mm
    Thickness: 23 mm
    Weight: 159 g
    Language
    English
    ISBN
    ISBN 13: 9781611130959
    ISBN 10: 1611130956
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Merchandise Category: AUD
    LC subject heading:
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KNTX
    B&T General Subject: 180
    BIC subject category V2: KJMB
    Warengruppen-Systematik des deutschen Buchhandels: 57850
    LC subject heading:
    BISAC V2.8: BUS077000, BUS070030
    LC subject heading: ,
    Ingram Subject Code: JB
    Libri: I-JB
    DC21: 338.76100416
    LC subject heading:
    B&T Approval Code: G45704600
    LC subject heading:
    BISAC V2.8: BUS071000
    LC subject heading:
    BISAC V2.8: COM051370
    B&T Approval Code: A93691200
    DC22: 338.76100416, 338.7/61004160973
    LC subject heading:
    LC classification: HD9696.2.U64 A6737 2012B
    BIC subject category V2: KJZ
    Thema V1.0: KJMB, KNTX, KJZ
    Edition
    Unabridged
    Edition statement
    Unabridged
    Publisher
    Little, Brown & Company
    Imprint name
    Hachette Audio
    Publication date
    25 January 2012
    Publication City/Country
    New York
    Author Information
    Lashinsky is the Senior Editor At Large for Fortune. As the magazine's lead correspondent in Silicon Valley, he has interviewed all of Apple's top executives and many of its board members. He is also a Fox News contributor. Prior to joining Fortune Magazine, Lashinsky was the Silicon Valley columnist for TheStreet.com. He is married to Ruth Kirschner, a senior executive at Doubleclick