The Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Hardback)
$31.34 - Save $3.66 10% off - RRP $35.00 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for The Innovator's Guide to Growth Explains how to create a crucial capability for unlocking disruption's transformational power. This book provides a set of tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.
Full description- Publisher: Harvard Business School Press
- Published: 23 June 2008
- Format: Hardback 320 pages
- See: Full bibliographic data
- Categories: Finance & Accounting | Business & Management | Business Strategy | Business Innovation
- ISBN 13: 9781591398462 ISBN 10: 1591398460
- Sales rank: 278,713
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Full description for The Innovator's Guide to Growth
More than a decade ago, Clayton Christensen's breakthrough book "The Innovator's Dilemma" illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In "The Innovator's Guide to Growth", Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.
