The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (CD-Audio)
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DescriptionGreat companies can fail not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future. Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming and how to respond for success."
- Published: 13 June 2001
- Format: CD-Audio 140 pages
- ISBN 13: 9781565114159 ISBN 10: 1565114159
- Sales rank: 452,094
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