The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

CD-Audio

By (author) Clayton Christensen, Read by Don Leslie

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  • Publisher: Highbridge Company
  • Format: CD-Audio | 140 pages
  • Dimensions: 124mm x 140mm x 10mm | 91g
  • Publication date: 13 June 2001
  • Publication City/Country: Saint Paul, MN
  • ISBN 10: 1565114159
  • ISBN 13: 9781565114159
  • Edition: Abridged
  • Edition statement: ; 2.25 Hours on 2 CDs ed.
  • Sales rank: 522,876

Product description

Great companies can fail not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future. Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming and how to respond for success."

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