The Innovator's Dilemma

The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail

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Description

Great companies can fail not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming and how to respond for success."

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Product details

  • CD-Audio | 140 pages
  • 124.46 x 139.7 x 10.16mm | 90.72g
  • Tantor Media, Inc.
  • HIGHBRIDGE AUDIO
  • Saint Paul, MN, United States
  • English
  • Abridged
  • ; 2.25 Hours on 2 CDs ed.
  • 1565114159
  • 9781565114159
  • 425,048