The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business (Paperback)
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Short Description for The Innovator's Dilemma This radical, national bestseller has transformed corporate America by proving that great companies can fail precisely because they do everything right. The author, a Harvard professor, then demonstrates how to avoid a similar fate as businesses race online into the 21st century.
- Published: 04 October 2011
- Format: Paperback 286 pages
- ISBN 13: 9780062060242 ISBN 10: 0062060244
- Sales rank: 4,053
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Full description for The Innovator's Dilemma
In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership--or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate.Focusing on "disruptive technology," Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.Find out: When it is right not to listen to customers.When to invest in developing lower-performance products that promise lower margins.When to pursue small markets at the expense of seemingly larger and more lucrative ones.Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time--and one no savvy manager or entrepreneur should be without.