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    The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business (Harperbusiness Essentials) (Paperback) By (author) Clayton M Christensen

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    Description In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, "The Innovator's Dilemma" presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: When it is right "not" to listen to customers. When to invest in developing lower-performance products that promise lower margins. When to pursue small markets at the expense of seemingly larger and more lucrative ones. Sharp, cogent, and provocative, "The Innovator's Dilemma" is one of the most talked-about books of our time -- and one no savvy manager or entrepreneur should be without.

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  • Full bibliographic data for The Innovator's Dilemma

    The Innovator's Dilemma
    The Revolutionary Book That Will Change the Way You Do Business
    Authors and contributors
    By (author) Clayton M Christensen
    Physical properties
    Format: Paperback
    Number of pages: 320
    Width: 135 mm
    Height: 204 mm
    Thickness: 21 mm
    Weight: 236 g
    ISBN 13: 9780060521998
    ISBN 10: 0060521996

    Warengruppen-Systematik des deutschen Buchhandels: 27820
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    LC subject heading: , ,
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    LC subject heading:
    Ingram Subject Code: BE
    DC22: 658
    Libri: ENGM8000
    LC subject heading:
    Abridged Dewey: 658
    LC subject heading: ,
    Libri: HIGH8000, SPIT6800, TECH7543
    LC classification: HD53 .C49 2003
    Libri: INNO5000
    BISAC V2.8: BUS069030, BUS025000, BUS041000, BUS068000
    Edition statement
    Illustrations note
    Imprint name
    Harper Paperbacks
    Publication date
    07 January 2003