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    Innovation: A Very Short Introduction (Very Short Introductions) (Paperback) By (author) Mark Dodgson, By (author) David Gann

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    DescriptionWhat is innovation? How is innovation used in business? How can we use it to succeed? Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue. Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were no internal combustion engines, aeroplanes, cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation. This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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  • Full bibliographic data for Innovation: A Very Short Introduction

    Innovation: A Very Short Introduction
    Authors and contributors
    By (author) Mark Dodgson, By (author) David Gann
    Physical properties
    Format: Paperback
    Number of pages: 162
    Width: 109 mm
    Height: 173 mm
    Thickness: 13 mm
    Weight: 136 g
    ISBN 13: 9780199568901
    ISBN 10: 0199568901

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    LC subject heading:
    B&T Modifier: Region of Publication: 03
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 01
    B&T General Subject: 710
    Warengruppen-Systematik des deutschen Buchhandels: 16100
    B&T Modifier: Continuations: 02
    BISAC V2.8: TEC056000, TEC057000
    BIC subject category V2: HBTK, KJD
    Ingram Subject Code: TE
    LC subject heading:
    B&T Merchandise Category: UP
    B&T Approval Code: A80070000, A80200000
    DC22: 338.064
    LC classification: T173.8 .D63 2010
    LC subject heading:
    Thema V1.0: KJD, NHTK
    Illustrations note
    15 black and white halftones
    Oxford University Press
    Imprint name
    Oxford University Press
    Publication date
    06 May 2010
    Publication City/Country
    Author Information
    David Gann is responsible for a large portfolio of research in collaboration with firms in design, manufacturing, engineering, and construction. He is also co-Director of the EPSRC Innovation Studies Centre at Imperial College London.
    Review quote
    Despite the difference in surnames, Mark Dodgson and I are brothers. I have known him and his faults all his life. How he wrote a book like this with David Gann I have no idea, but here it is, and a very good book too. It tells a fascinating story, and one of growing importance. The ability to innovate is both expected and valued in the worlds of science and the arts: here we read about its importance in the field of business, and about how vastly our lives have changed and continue to change because of the innovative talents of individuals, and the innovation strategies of forward-thinking companies. There is a great deal here to fascinate not only those who are professionally engaged in business, but everyone who takes an intelligent interest in how our world is managed. Philip Pullman Innovation has always been fundamental to leadership, be it in the public or private arena. This insightful book teaches lessons from the successes of the past, and spotlights the challenges and the opportunities for innovation as we move from the industrial age to the knowledge economy. Linda Sanford, Senior Vice President, IBM
    Table of contents
    Prologue ; 1. Josiah Wedgwood: The world's greatest entrepreneur ; 2. Joseph Schumpeter's gales of creative destruction ; 3. London's wobbly bridge: learning from failure ; 4. Stephanie Kwolek's new polymer: from labs to riches ; 5. Thomas Edison's organizational genius ; 6. A smarter planet? ; Further Reading