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    The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (Hardback) By (author) Carmine Gallo

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    DescriptionIn "The Innovation Secrets of Steve Jobs," bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. The Seven Principles are: Principle One: Do What You Love, Principle Two: See Genius in Their Craziness, Principle Three: Sell Dreams, Not Products, Principle Four: Offer New, Principle Five: Say No to 1,000 Things, Principle Six: Master the Message, Principle Seven: Inspire Evangelists One More Thing ...Expect Excellence from Yourself and Others. Watch Carmine Gallo talk about a 'Think Different' Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs. The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!


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    Title
    The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
    Authors and contributors
    By (author) Carmine Gallo
    Physical properties
    Format: Hardback
    Number of pages: 256
    Width: 154 mm
    Height: 230 mm
    Thickness: 26 mm
    Weight: 499 g
    Language
    English
    ISBN
    ISBN 13: 9780071748759
    ISBN 10: 007174875X
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20, 10
    B&T General Subject: 180
    BIC subject category V2: KJMD
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    BISAC V2.8: SEL009000
    Ingram Subject Code: BE
    BIC subject category V2: KJD
    B&T Modifier: Academic Level: 03
    BISAC V2.8: BUS059000
    LC subject heading:
    DC22: 658.4/063, 658.4063
    B&T Approval Code: A48404230
    LC subject heading: ,
    BISAC V2.8: BUS071000, BUS041000, BUS046000
    LC classification: HF5415.153 .G35 2011
    Thema V1.0: KJMD, KJD, KJW
    Edition statement
    New ed.
    Publisher
    McGraw-Hill Education - Europe
    Imprint name
    MCGRAW-HILL Professional
    Publication date
    11 October 2010
    Publication City/Country
    New York, NY
    Author Information
    Carmine Gallo is a communications coach for the world's most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com
    Table of contents
    Introduction: Why Steve Jobs? Chapter quote: "Innovation distinguishes between a leader and a follower." Steve Jobs Principle One: Do What You Love (Think different about your career and your business) Chapter quote: "My goal wasn't to die the richest man in the cemetery. It was to go to bed at night saying, we've done something wonderful." Steve Jobs Principle Two: See Genius in Their Craziness (Think different about your customers) Chapter quote: "Some people think you've got to be crazy to buy a Mac. But in that craziness, we see genius." Steve Jobs Principle Three: Sell Dreams, Not Products (Think different about your products) Chapter quote: "We sell tools to unleash your personal creativity." Steve Jobs Principle Four: Offer New Experiences (Think different about the buying experience you offer your customers) Chapter quote: "People don't want to buy personal computers. They want to know what they can do with them. In the Apple store, we'll show them." Steve Jobs Principle Five: Say No to 1,000 Things (Think different about marketing and product design) Chapter quote: "I'm as proud of what we don't do as I am of what we do." Steve Jobs Principle Six: Master the Message (Think different about communicating the vision behind your service, product, company or cause) Chapter quote: "A key Jobs business tool is his mastery of the message." Fortune Magazine Principle Seven: Inspire Evangelists (Think different about your employees) Chapter quote: "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about the money. It's about the people you have, how you're led, and how much you get it." Steve Jobs One More Thing. Expect Excellence from Yourself and Others (What Steve Jobs has in common with Henry Ford and other innovative entrepreneurs) Chapter quote: "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." Steve Jobs