The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success : Insanely Different Principles for Breakthrough Success

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In "The Innovation Secrets of Steve Jobs," bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. The Seven Principles are: Principle One: Do What You Love, Principle Two: See Genius in Their Craziness, Principle Three: Sell Dreams, Not Products, Principle Four: Offer New, Principle Five: Say No to 1,000 Things, Principle Six: Master the Message, Principle Seven: Inspire Evangelists One More Thing ...Expect Excellence from Yourself and Others. Watch Carmine Gallo talk about a 'Think Different' Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs. The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!

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Product details

  • Hardback | 256 pages
  • 154 x 230 x 26mm | 498.95g
  • McGraw-Hill Education - Europe
  • MCGRAW-HILL Professional
  • New York, NY, United States
  • English
  • New.
  • 007174875X
  • 9780071748759
  • 52,110

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About Carmine Gallo

Carmine Gallo is a communications coach for the world's most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com

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