• Innovation Generation: How to Produce Creative and Useful Scientific Ideas See large image

    Innovation Generation: How to Produce Creative and Useful Scientific Ideas (Hardback) By (author) Roberta B. Ness

    $27.05 - Save $7.20 21% off - RRP $34.25 Free delivery worldwide Available
    Dispatched in 3 business days
    When will my order arrive?
    Add to basket | Add to wishlist |

    DescriptionWhether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think "outside the box." Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas. These tools include analogy, expanding assumptions, pulling questions apart, changing your point of view, reversing your thinking, and getting the most out of multidisciplinary groups, to name a few. Woven into the discussion are engaging stories of famous scientists who found fresh paths to innovation, including groundbreaking primate scientist Jane Goodall, father of lead research Herb Needleman, and physician Ignaz Semmelweis, whose discovery of infection control saved millions. Finally, the book shows how to combine your newly acquired skills in innovative thinking with the normal process of scientific thinking, so that your new abilities are more than playthings. Innovation will power your science.


Other books

Other books in this category
Showing items 1 to 11 of 11

 

Reviews | Bibliographic data
  • Full bibliographic data for Innovation Generation

    Title
    Innovation Generation
    Subtitle
    How to Produce Creative and Useful Scientific Ideas
    Authors and contributors
    By (author) Roberta B. Ness
    Physical properties
    Format: Hardback
    Number of pages: 272
    Width: 161 mm
    Height: 235 mm
    Thickness: 23 mm
    Weight: 480 g
    Language
    English
    ISBN
    ISBN 13: 9780199892594
    ISBN 10: 0199892598
    Classifications

    Nielsen BookScan Product Class 3: T8.0
    LC subject heading:
    B&T Book Type: NF
    BIC E4L: SCI
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 01
    Ingram Subject Code: PS
    Libri: I-PS
    BISAC V2.8: SCI075000
    Warengruppen-Systematik des deutschen Buchhandels: 16100
    B&T General Subject: 670
    BISAC V2.8: PSY031000
    B&T Modifier: Subject Development: 30
    B&T Merchandise Category: MAJ
    LC subject heading:
    BIC subject category V2: PDG
    LC subject heading: ,
    BISAC V2.8: PSY034000
    LC subject heading:
    DC22: 501.9
    LC subject heading: , ,
    DC22: 501/.9
    LC subject heading:
    LC classification: Q172.5.C74 N47 2012
    DC23: 501.9
    Edition
    1
    Illustrations note
    Illustrations, map
    Publisher
    Oxford University Press Inc
    Imprint name
    Oxford University Press Inc
    Publication date
    31 March 2012
    Publication City/Country
    New York
    Author Information
    Roberta Ness is Dean of the University of Texas School of Public Health and the University of Texas-Houston Vice President for Innovation.
    Review quote
    The book is replete with engaging anecdotes, challenging puzzles, and skill-building exercises. It has a useful bibliography that sweeps across the many topics that are relevant to innovation ... it entertains and can be read quickly. The American Journal of Epdemiology, April 2013
    Table of contents
    CHAPTER 1: DON'T READ THIS BOOK ; PART I. THE BIG PICTURE: UNDERSTANDING AND OVERCOMING BARRIERS TO INNOVATION ; CHAPTER 2: IT ALL DEPENDS ON HOW YOU LOOK AT IT ; CHAPTER 3: OVERCOMING FRAMES ; CHAPTER 4: SAY IT LIKE YOU MEAN ; CHAPTER 5: OVERCOMING METAPHORS ; CHAPTER 6: CHECK THIS OUT! ; CHAPTER 7: BECOMING A KEENER OBSERVER ; CHAPTER 8: HOW BIASED ARE YOU? ; CHAPTER 9: OVERCOMING BIAS ; CHAPTER 10: THE BRAIN AND CREATIVITY: THE SEAT OF INSPIRATION ; CHAPTER 11: THE BRAIN AND CREATIVITY: GETTING OUT IN FRONT ; PART II. ASKING AND ANSWERING A SCIENTIFIC QUESTION THROUGH INNOVATION ; CHAPTER 12: THE JOY OF SCIENCE ; CHAPTER 13: ASKING THE RIGHT QUESTION ; CHAPTER 14: HOW IS A MARRIAGE LIKE A MATCHBOX? ; CHAPTER 15: FLIP IT! ; CHAPTER 16: A MAN WALKED INTO A BAR ; CHAPTER 17: THE POWER OF GROUP INTELLIGENCE ; CHAPTER 18: GETTING THE MOST FROM A GROUP ; CHAPTER 19: INCUBATION ; CHAPTER 20: TESTING YOUR IDEA ; CHAPTER 21: THAT RIGHT IDEA ; CHAPTER 22: THE STODGINESS OF SCIENCE ; CHAPTER 23: OVERCOMING THE STODGINESS OF SCIENCE ; CHAPTER 24: INNOVATION INCUBATORS ; REFERENCES ; ANSWERS