Innovation Games
13%
off

Innovation Games : Creating Breakthrough Products Through Collaborative Play

By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Expected delivery to the United States by Christmas Expected to be delivered to the United States by Christmas

Description

Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires. You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. * Learn how your customers define success * Discover what customers don't like about your offerings * Uncover unspoken needs and breakthrough opportunities * Understand where your offerings fit into your customers' operations * Clarify exactly how and when customers will use your product or service * Deliver the right new features, and make better strategy decisions * Increase empathy for the customers' experience within your organization * Improve the effectiveness of the sales and service organizations * Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.show more

Product details

  • Paperback | 192 pages
  • 198.12 x 226.06 x 12.7mm | 362.87g
  • Pearson Education (US)
  • Addison-Wesley Educational Publishers Inc
  • New Jersey, United States
  • English
  • w. figs., 12 col. cards.
  • 0321437292
  • 9780321437297
  • 107,859

About Luke Hohmann

Luke Hohmann is the founder and CEO of Enthiosys, Inc., a Silicon Valley-based software product strategy and management consulting firm. Luke is also the author of Beyond Software Architecture: Creating and Sustaining Winning Solutions and Journey of the Software Professional: A Sociology of Software Development. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E in computer science and engineering from the University of Michigan. While at Michigan he studied cognitive psychology and organizational behavior in addition to data structures and artificial intelligence. He is a former National Junior Pairs Figure Skating Champion and American College of Sports Medicine certified aerobics instructor. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys roughhousing with his four kids, his wife's cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wife's cooking).show more

Back cover copy

Innovation Through Understandingsm The toughest part of innovation? "Accurately predicting what customers want, need, and will pay for." Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: "Innovation Games." Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' "true, hidden" needs and desires. You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and "deliver the right solutions, right from the start." Learn how your customers define success Discover what customers don't like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers' operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers' experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features "Innovation Games" will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.show more

Table of contents

About the Author xix Foreword xxi Preface xxiii Acknowledgments xxix Part One: The Why and the How of Innovation Games 1 Part Two: The Games 47 Prune the Product Tree 48 Remember the Future 56 Spider Web 62 Product Box 68 Buy a Feature 76 Start Your Day 84 Show and Tell 92 Me and My Shadow 96 Give Them a Hot Tub 102 The Apprentice 106 20/20 Vision 110 Speed Boat 118 Part Three: Tools and Templates 127 Conclusion 151 Index 153show more