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    Innovation: The Five Disciplines for Creating What Customers Want (Hardback) By (author) Curtis R Carlson, By (author) William W Wilmot

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    DescriptionNothing is more important to business success than innovation . . . And here's what you can do about it on Monday morning with the definitive how-to book from the world's leading authority on innovation When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about--literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as: -The computer mouse and the personal computer interface you use at home and work -The high-definition television in your living room -The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly -The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction. Each of these innovations--and literally hundreds of others--created new value for customers. And that's the central message of this book. Innovation is not about inventing clever gadgets or just "creativity." It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation--a network--that delivered programming to an audience. The genius of this book is that it provides the "how" of innovation. It makes innovation practical by getting two groups who are often disconnected--the managers who make decisions and the people on the front lines who create the innovations--onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot's five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs. "Innovation" is not just for the "lone genius in the garage" but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business. Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enough True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.

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  • Full bibliographic data for Innovation

    The Five Disciplines for Creating What Customers Want
    Authors and contributors
    By (author) Curtis R Carlson, By (author) William W Wilmot
    Physical properties
    Format: Hardback
    Number of pages: 356
    Width: 163 mm
    Height: 234 mm
    Thickness: 41 mm
    Weight: 612 g
    ISBN 13: 9780307336699
    ISBN 10: 0307336697

    BIC E4L: GEN
    Nielsen BookScan Product Class 3: F1.1
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC subject category V2: FA
    LC subject heading:
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 01
    LC subject heading:
    DC21: 658.4063
    LC subject heading:
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    LC subject heading:
    Ingram Subject Code: BE
    Libri: I-BE
    B&T Approval Code: A48404220
    LC subject heading:
    DC22: 658.4/063, 658.4063
    BISAC V2.8: BUS077000
    B&T Approval Code: A48400300, A80200000
    LC subject heading: ,
    BISAC V2.8: BUS041000, BUS043060, BUS085000
    B&T Modifier: Text Format: 31
    BISAC V2.8: TEC027000
    LC subject heading:
    LC classification: HD45 .C37 2006
    Thema V1.0: FBA
    BIC E4L: GNR
    Illustrations note
    10-15 DIAGRAMS
    Random House USA Inc
    Imprint name
    Crown Business
    Publication date
    15 November 2006
    Publication City/Country
    New York
    Author Information
    Curtis R. Carlson is the president and CEO of SRI International, working with leading companies in a wide variety of industries, including pharmaceuticals and health sciences, computers and communications, energy and the environment, and national defense. Dr. Carlson started and led the team that set the U.S. standard for HDTV, for which his team shared an Emmy. He lives in Menlo Park, California. William W. Wilmot helped create the SRI Discipline of Innovation workshop and is director of the Collaboration Institute, a group specializing in workplace communication and collaboration. Dr. Wilmot, an emeritus professor at the University of Montana, lives in Georgetown Lake, Montana.
    Review quote
    " Innovation -- mystery or mastery? For Carlson and Wilmot, the answer is definitely the latter. Following the example of Deming ' s approach to quality -- another of those magically powerful substances -- they lay out a thoughtful, practical methodology for managing innovation projects through to successful outcomes. Sure, in that one percent inspiration there may be the occasional moment of mystery, but for those of us operating in the ninety-nine percent perspiration part of the field, it ' s terrific to finally get a great user ' s manual. " -- Goeffrey Moore, author of Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution