Influence: The Psychology of Persuasion (Paperback)
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DescriptionInfluence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
- Published: 01 February 2007
- Format: Paperback 336 pages
- ISBN 13: 9780061241895 ISBN 10: 006124189X
- Sales rank: 275
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