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Influence: The Psychology of Persuasion (Collins Business Essentials) (Paperback)
$10.90 - Save $7.09 39% off - RRP $17.99 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for InfluenceExplains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.
Full description- Publisher: HarperBusiness
- Published: 01 February 2007
- Format: Paperback 336 pages
- See: Full bibliographic data
- Categories: Psychology | Market Research | Advice On Careers & Achieving Success | Popular Psychology | Assertiveness, Motivation & Self-esteem
- ISBN 13: 9780061241895 ISBN 10: 006124189X
- Sales rank: 265
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Full description for Influence
"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
