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    Influence: The Psychology of Persuasion (Collins Business Essentials) (Paperback) By (author) Robert B. Cialdini

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    Description"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.


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  • Paper back book5

    Joce-lyn Mitsuki I know it's a paperback book when I ordered it, but when it came by, the words were rather small in my opinion (I'm in my mid twenties). There is also dead space along the sides of the page. So every page is chock full of words on off-white paper.
    I say this because I bought the e-book first, I loved the book, then I bought an actual book as a gift. I could adjust the e-book's font size of course, which I always do.

    The book is very detailed, a bit of a medium difficulty to read, but if you complete it, it will give you a lot of new insights about the psychology of influence.
    Turned out that the other person could not use this book anyway, his eyes could not read it comfortably.

    Great book, but the way they printed these paper backs... not so great. by Joce-lyn Mitsuki

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    useful book5

    Masha very detailed by Masha

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