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    Igniting Inspiration (Paperback) By (author) John Marshall Roberts

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    DescriptionIn this provocative book, communication expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational media and messaging called Transformational Design(tm). A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows socially conscious people-marketers, business leaders, and activists-to design messages that systematically overcome cynicism and inspire others to act. The era of cynical pandering and fear-peddling is over. This book is a thoughtful call to arms for a new generation of socially savvy leaders who are determined to achieve personal success and fulfillment while also making the world a healthier, more sustainable place. For more info, please visit www.ignitinginspiration.com.


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  • Full bibliographic data for Igniting Inspiration

    Title
    Igniting Inspiration
    Authors and contributors
    By (author) John Marshall Roberts
    Physical properties
    Format: Paperback
    Number of pages: 232
    Width: 150 mm
    Height: 229 mm
    Thickness: 20 mm
    Weight: 363 g
    Language
    English
    ISBN
    ISBN 13: 9781419654831
    ISBN 10: 1419654837
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KJS
    Ingram Subject Code: BE
    B&T General Subject: 725
    LC classification: BF
    Libri: I-BE
    B&T Merchandise Category: POD
    B&T Modifier: Subject Development: 35
    BISAC V2.8: BUS043000
    Abridged Dewey: 153
    BISAC V2.8: SEL021000
    Publisher
    Booksurge Publishing
    Imprint name
    Booksurge Publishing
    Publication date
    09 September 2008