Igniting Inspiration

Igniting Inspiration : A Persuasion Manual for Visionaries


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In this provocative book, communication expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational media and messaging called Transformational Design(tm). A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows socially conscious people-marketers, business leaders, and activists-to design messages that systematically overcome cynicism and inspire others to act. The era of cynical pandering and fear-peddling is over. This book is a thoughtful call to arms for a new generation of socially savvy leaders who are determined to achieve personal success and fulfillment while also making the world a healthier, more sustainable place. For more info, please visit www.ignitinginspiration.com.

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  • Paperback | 232 pages
  • 149.86 x 228.6 x 20.32mm | 362.87g
  • 09 Sep 2008
  • Booksurge Publishing
  • English
  • black & white illustrations
  • 1419654837
  • 9781419654831
  • 419,098

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