Ideas Que Pegan

Ideas Que Pegan

Paperback VIVA Language: Spanish

By (author) Chip Heath, By (author) Dan Heath

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  • Publisher: LID Publishing
  • Format: Paperback | 297 pages
  • Language: Spanish
  • Dimensions: 148mm x 234mm x 20mm | 540g
  • Publication date: 14 June 2011
  • ISBN 10: 8483565838
  • ISBN 13: 9788483565834
  • Edition: New edition
  • Sales rank: 614,141

Product description

Chip Heath y Dan Heath explican por que algunas ideas sobreviven y otras mueren.

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Author information

Chip Heath es profesor de comportamiento organizacional en el Graduate School of Business de la Universidad de Stanford, columnista y conferenciante. Es ingeniero industrial por la Texas A&M University y doctor en Psicologia por Stanford.