Book details

Other books

Other people who viewed this bought | Other books in this series
Showing items 1 to 10 of 10

 

Full description | Reviews | Bibliographic data

  • Full bibliographic data for The Icarus Deception

    Title
    The Icarus Deception
    Subtitle
    How High Will You Fly?
    Authors and contributors
    By (author) Seth Godin
    Physical properties
    Format: Hardback
    Number of pages: 241
    Width: 142 mm
    Height: 211 mm
    Thickness: 28 mm
    Weight: 363 g
    Audience
    General/trade
    Language
    English
    ISBN
    ISBN 13: 9781591846079
    ISBN 10: 1591846072
    Classifications
    Nielsen BookScan Product Class: S4.5
    BISAC category code: BUS069000
    BICMainSubject: KC
    Dewey: 650.1
    BISAC category code: BUS046000
    BISAC category code: SEL027000
    BISAC category code: SEL009000
    Dewey: 650.1
    Edition
    1
    Publisher
    Penguin Putnam Inc
    Imprint name
    PORTFOLIO
    Publication date
    01 January 2013
    Publication City/Country
    New York/US
    Biographical note
    Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including "Permission Marketing," "Purple Cow," "All Marketers Are Liars," "Small is the New Big," "The Dip," "Tribes," "Linchpin," and "Poke the Box." He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.
    Main description
    In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card. Godin shows us how it’s possible and convinces us why it’s essential.