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    The Icarus Deception: How High Will You Fly? (Paperback) By (author) Seth Godin

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    DescriptionIn "The Icarus Deception", Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art. Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential. "If Seth Godin didn't exist, we'd need to invent him". ("Fast Company"). "Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger". ("Forbes"). Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including "Permission Marketing", "Purple Cow", "All Marketers are Liars", The "Dip" and "Tribes". He is the CEO and a very popular lecturer. His blog, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.


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  • Full bibliographic data for The Icarus Deception

    Title
    The Icarus Deception
    Subtitle
    How High Will You Fly?
    Authors and contributors
    By (author) Seth Godin
    Physical properties
    Format: Paperback
    Number of pages: 256
    Width: 153 mm
    Height: 234 mm
    Thickness: 18 mm
    Weight: 336 g
    Language
    English
    ISBN
    ISBN 13: 9780670922925
    ISBN 10: 0670922927
    Classifications

    Nielsen BookScan Product Class 3: T17.1
    BIC E4L: ADV
    BIC subject category V2: VSC
    Warengruppen-Systematik des deutschen Buchhandels: 24870
    BISAC V2.8: BUS069000, BUS046000
    DC23: 650.1
    Thema V1.0: VSC
    Publisher
    Penguin Books Ltd
    Imprint name
    Penguin Books Ltd
    Publication date
    31 December 2012
    Publication City/Country
    London
    Author Information
    Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
    Review quote
    If Seth Godin didn't exist, we'd need to invent him Fast Company Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger Forbes A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create Management Today