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The Icarus Deception: How High Will You Fly?

The Icarus Deception: How High Will You Fly?

CD-Audio

By (author) Seth Godin, Read by Seth Godin

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  • Publisher: Random House Inc
  • Format: CD-Audio
  • Dimensions: 130mm x 153mm x 30mm | 159g
  • Publication date: 1 January 2013
  • Publication City/Country: New York
  • ISBN 10: 0385366671
  • ISBN 13: 9780385366670
  • Edition: Unabridged
  • Edition statement: Unabridged
  • Sales rank: 453,048

Product description

What are you afraid of? The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun. The new truth: It's better to be sorry than safe. You need to fly higher than ever. In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an econ-omy that rewards art, not compliance. He explains why true innovators focus on trust, remarkabil-ity, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an atti-tude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart--but Godin shows why it's your only chance to stand up, stand out, and make a difference. The time to seize new ground and work without a map is now. So what are you going to do?

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Author information

Seth Godin is the author of fourteen inter-national bestsellers, including "Purple Cow," "The Dip," "Tribes," "Linchpin," and "Poke the Box." He is also the founder and CEO of Squidoo.com and one of the most popular business bloggers in the world.