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    How to be a Graphic Designer: Without Losing Your Soul (Paperback) By (author) Stefan Sagmeister, By (author) Adrian Shaughnessy


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    DescriptionGraphic designers constantly complain that there is no career manual to guide them through the profession. Now, design consultant and writer Adrian Shaughnessy draws on the wealth of his experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work but want to avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and practical suggestions - that you won't have been taught at college - for running a successful business. Within each chapter there is inspirational guidance from a range of international designers who cite their personal mistakes and experiences as well as a chapter of one-on-one interviews with 10 leading designers including Neville Brody and John Warwicker.

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    How to be a Graphic Designer
    Without Losing Your Soul
    Authors and contributors
    By (author) Stefan Sagmeister, By (author) Adrian Shaughnessy
    Physical properties
    Format: Paperback
    Number of pages: 160
    Width: 190 mm
    Height: 230 mm
    Thickness: 19 mm
    Weight: 460 g
    ISBN 13: 9781856694100
    ISBN 10: 1856694100

    BIC E4L: ART
    Nielsen BookScan Product Class 3: T1.3
    BIC subject category V2: AKC
    Warengruppen-Systematik des deutschen Buchhandels: 15800
    BISAC V2.8: DES007050
    DC22: 741.6023
    Thema V1.0: AKC
    Illustrations note
    35 colour illustrations
    Laurence King Publishing
    Imprint name
    Laurence King Publishing
    Publication date
    03 October 2005
    Publication City/Country
    Author Information
    Adrian Shaughnessy was co-founder Intro and its Creative Director for 15 years. Intro's roster of clients includes many leading record labels, Sony PlayStation, Deutsche Bank and the BBC. He has written three books on record sleeve design (Sampler, Sampler 2 and Sampler 3) and regularly contributes to Print, Eye, Creative Review, Design Week and Grafik.
    Table of contents
    Introduction; Attributes Needed by the Modern Designer; How to Find a Job; Being Freelance; Setting up a Studio; Running a Studio; Winning New Work; Clients; Self-promotion; The Creative Process; Bibliography; Appendix.