How to be a Graphic Designer: Without Losing Your SoulPaperback
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- Publisher: Laurence King Publishing
- Format: Paperback | 160 pages
- Dimensions: 190mm x 230mm x 19mm | 460g
- Publication date: 3 October 2005
- Publication City/Country: London
- ISBN 10: 1856694100
- ISBN 13: 9781856694100
- Illustrations note: 35 colour illustrations
- Sales rank: 124,354
Graphic designers constantly complain that there is no career manual to guide them through the profession. Now, design consultant and writer Adrian Shaughnessy draws on the wealth of his experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work but want to avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and practical suggestions - that you won't have been taught at college - for running a successful business. Within each chapter there is inspirational guidance from a range of international designers who cite their personal mistakes and experiences as well as a chapter of one-on-one interviews with 10 leading designers including Neville Brody and John Warwicker.
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Adrian Shaughnessy was co-founder Intro and its Creative Director for 15 years. Intro's roster of clients includes many leading record labels, Sony PlayStation, Deutsche Bank and the BBC. He has written three books on record sleeve design (Sampler, Sampler 2 and Sampler 3) and regularly contributes to Print, Eye, Creative Review, Design Week and Grafik.
Table of contents
Introduction; Attributes Needed by the Modern Designer; How to Find a Job; Being Freelance; Setting up a Studio; Running a Studio; Winning New Work; Clients; Self-promotion; The Creative Process; Bibliography; Appendix.