How to Succeed in Business Using Linkedin: Making Connections and Capturing Opportunities

How to Succeed in Business Using Linkedin: Making Connections and Capturing Opportunities


By (author) Eric Butow, By (author) Kathleen Taylor

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  • Publisher: Amacom
  • Format: Paperback | 256 pages
  • Dimensions: 185mm x 234mm x 18mm | 522g
  • Publication date: 1 September 2008
  • Publication City/Country: New York
  • ISBN 10: 081441074X
  • ISBN 13: 9780814410745
  • Sales rank: 660,200

Product description

Hailed as the "MySpace" for professionals, LinkedIn has taken the Internet by storm. It is now estimated that 19 million business professionals log in to this site every day to look for job opportunities, search for potential clients, get recommendations from colleagues, and reconnect with former coworkers. LinkedIn allows users to create a profile detailing their professional experience and accomplishments, which will help them connect with literally thousands of qualified professionals in their field." How to Succeed in Business Using LinkedIn" takes users through every aspect of the site, from getting registered and building their network to posing questions and creating groups. Readers will learn how to: create their home page so other users can find them - give and receive references - search for experts in their field - find leads - market their business - look for and become a service provider - find and recruit for jobs - conduct business research - discover people outside their networks Unique and practical, this is the only book available that shows users how to make the most of LinkedIn and the powerful networking opportunities it offers.

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Author information

Eric Butow is the CEO of Butow Communications Group, a technical writing and Web design firm, and is the author of Amp Your MySpace Page. Kathleen Taylor is cofounder of TalentPlanet, an executive talent firm.

Review quote

"If you are looking to exapnd your network of contacts, seeking a speaker or expert on a topic, searching for a job, or trying to find a qualified candidates for a position, LinkedIn may help you do it better, and this book weill help you use LinkedIn better." --"Online Magazine"

Table of contents

Contents Chapter 1: About LinkedIn and Using It to Your Advantage Chapter 2: Signing In and Changing Your Account Settings Chapter 3: Creating Your Profile Chapter 4: Searching for People Chapter 5: Adding and Managing Contacts Chapter 6: Finding and Recruiting for Jobs Chapter 7: Looking for and Becoming a Service Provider Chapter 8: Recommendations on Your LinkedIn Profile Chapter 9: Searching for Answers Chapter 10: Contacting Other Members Chapter 11: Managing the Non-Responding LinkedIn Member Chapter 12: Other Business Networking Web Sites Index