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    How to Recruit and Retain Higher Education Students: A Handbook of Good Practice (Paperback) By (author) Tony Cook, By (author) Brian Stanley Rushton

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    DescriptionHow to Recruit and Retain Higher Education Students is an invaluable resource for academic staff, administrators and policy makers involved in student recruitment and improving student retention. It offers practical advice on how universities can influence the expectations of prospective students, allowing them to make sensible decisions about careers, courses and institutions. Many surveys of students who drop out of university show that most do so out of disappointment. Failing to understand what higher education was about quickly enough, they become confused and frustrated. Dropping out seems the best solution. This book describes a series of practices proven to encourage students to stay on, discussing the background research on student attrition. By preparing students better for their higher education experience, the practices in this book are effective not only in recruiting students but also in matching them to the right institutions and programmes. The practices described range from those reaching out in a broad way to communities of potential students, to university support for pre-entry examinations, to enhanced communication between institutions and applicants. All are described in sufficient detail to allow judgments to be made about how to use and adapt them to suit local needs. How to Recruit and Retain Higher Education Students provides a sound theoretical foundation for research into student retention and provides the necessary underpinning for those academic staff embarking on courses and assists in preparing them for their roles in both teaching and student support.


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  • Full bibliographic data for How to Recruit and Retain Higher Education Students

    Title
    How to Recruit and Retain Higher Education Students
    Subtitle
    A Handbook of Good Practice
    Authors and contributors
    By (author) Tony Cook, By (author) Brian Stanley Rushton
    Physical properties
    Format: Paperback
    Number of pages: 256
    Width: 152 mm
    Height: 229 mm
    Thickness: 13 mm
    Weight: 385 g
    Language
    English
    ISBN
    ISBN 13: 9780415990899
    ISBN 10: 0415990890
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 27230
    B&T Book Type: NF
    BIC E4L: EDU
    B&T Merchandise Category: TXT
    B&T Modifier: Subject Development: 20
    B&T Modifier: Geographic Designator: 04
    B&T Modifier: Region of Publication: 03
    Nielsen BookScan Product Class 3: S3.9
    BIC subject category V2: JNM
    Ingram Subject Code: ED
    Libri: I-ED
    B&T Modifier: Text Format: 02
    B&T General Subject: 340
    B&T Modifier: Academic Level: 03
    BIC subject category V2: JNF
    B&T Modifier: Subject Development: 24
    BISAC V2.8: EDU034000
    DC22: 378.161
    LC subject heading:
    BISAC V2.8: EDU015000
    DC22: 378.1/61
    LC subject heading: , ,
    BIC subject category V2: JNKA
    LC classification: LB2342.82 .H68 2009
    LC subject heading: ,
    BISAC region code: 4.0.1.0.0.0.0
    Ingram Theme: INDS/EDHSTD
    Thema V1.0: JNK, JNF, JNM
    Edition
    1
    Edition statement
    New ed.
    Illustrations note
    4 black & white illustrations, 13 black & white tables
    Publisher
    Taylor & Francis Ltd
    Imprint name
    ROUTLEDGE
    Publication date
    06 August 2009
    Publication City/Country
    London
    Author Information
    Anthony Cook is the Senior Lecturer and Director of the STAR (Student Transition and Retention) Project as well as faculty coordinator of Teaching and Learning at the University of Ulster, Coleraine. Dr Cook is a member of the Institute for Learning and Teaching in Higher Education and Fellow of the Higher Education Academy. Brian S. Rushton is affiliated with the School of Environmental Science at the University of Ulster.
    Review quote
    "...A very useful addition to the literature on the recruitment and retention of students."--Australian Universities' Review
    Table of contents
    List of Figures List of Tables Foreword Preface Acknowledgments 1. The Roots of Attrition, Anthony Cook 2. Access and Admissions, Anthony Cook 3. Transition...From What? A Review of the Influences on the Choices and Expectations of Entrants to Higher Education, Derek Shuter 4. udecide: Helping Learners make SMART Decisions, Helen Cormack 5. The Community University of the Valleys Model: 'Reaching the Students Other Recruitment Strategies Can't Reach', Colin Trotman, Rita Kop, Rhysian Jones and Alyson Jenkins 6. New Opportunities for Disadvantaged Pupils: The Step-Up Programme, Damian O'Kane, Chris Finlay and Anne Mooney 7. Progression into Higher Education via an Access Summer School, John Blicharski 8. Quality Information Available to Students Prior to Entry, Mark Davies and Anthony Cook 9. University Visit Days, Helen Richardson 10. 'I'll Be There For You': The Impact of Northumbria 'Friends' on Recruitment and Retention, Peter Slee, Chris Watts and Martin Thomas 11. Promoting Student Retention Using Support Strategies Prior to Entry, Aine M. McKillop, Abbie McKenna and Anthony Cook 12. Student Mentoring Prior to Entry: Getting Accurate Messages Across, Dan Bennett 13. Online Pre-induction Support, Becka Currant and Neil Currant 14. Second Chances for Students: The Fresh Start Project, Debbie Loveday 15. Recruitment for Retention: A Way Forward, Brian S. Rushton List of Contributors Index