• How to Measure Anything: Finding the Value of Intangibles in Business See large image

    How to Measure Anything: Finding the Value of Intangibles in Business (Hardback) By (author) Douglas W. Hubbard

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    DescriptionNow updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. * Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction * Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods * Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas * Offers practical methods for measuring a variety of "intangibles" * Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management -- and explains how to tell effective methods from management mythology Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.


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    A new way of looking at educated guessing5

    Nathanael Boehm This book made me realise how ignorant I was about the fundamentals of statistics and scientific observation. I no longer fear quantitative information now that I understand that pursuing exact values is often futile and that educated estimates wrapped in a confidence interval can be more useful and more readily obtained. It has really changed the way I look at analysing information and drawing conclusions from both quantitative and qualitative information to input into my design and evaluation activities. This looks like a boring book but it's an easy read, well-written and the first book on maths and statistics that is both interesting and applicable in all facets of life from preparing executive reports to estimating the time needed to complete a project and even to doing the shopping. by Nathanael Boehm

  • A new way of looking at educated guessing5

    Nathanael Boehm This book made me realise how ignorant I was about the fundamentals of statistics and scientific observation. I no longer fear quantitative information now that I understand that pursuing exact values is often futile and that educated estimates wrapped in a confidence interval can be more useful and more readily obtained. It has really changed the way I look at analysing information and drawing conclusions from both quantitative and qualitative information to input into my design and evaluation activities. This looks like a boring book but it's an easy read, well-written and the first book on maths and statistics that is both interesting and applicable in all facets of life from preparing executive reports to estimating the time needed to complete a project and even to doing the shopping. by Nathanael Boehm

Write a review
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