Horrockses Fashions: Off-the-Peg Style in the 40s and 50sHardback
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- Publisher: V & A Publishing
- Format: Hardback | 192 pages
- Dimensions: 224mm x 274mm x 20mm | 1,134g
- Publication date: 1 May 2010
- Publication City/Country: London
- ISBN 10: 185177601X
- ISBN 13: 9781851776016
- Illustrations note: col. Illustrations
- Sales rank: 142,117
Horrockses Fashions was one of most respected ready-to-wear labels of the late 40s and 50s. Founded in 1946 the company concentrated on the production of quality womenswear, beach clothes, housecoats and children's attire. Although produced in considerable quantities, the firm maintained an air of exclusivity with an emphasis on good quality fabrics - especially cotton - with custom-designed patterns and couture styling. Horrockses' designs had a distinctive look, celebrated for their lively floral prints and full-skirted summer dresses. The label also collaborated with contemporary artists such as Eduardo Paolozzi, Alastair Morton and Graham Sutherland to create alluring designs for their fabrics. Drawing together a wide range of archival material, ranging from magazine spreads to interviews with former employees and consumers, "Horrockses: Off-the-Peg Fashion" tells the story of this iconic label and its role in the history of the British high street, while also exploring the connections between couture and ready-to-wear fashions in the post-war decades.
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Christine Boydell is principal lecturer in Design History at De Montfort University. Her publications include The Architect of Floors:Modernism, Art and Marion Dorn Designs (1996) and she is co-editor of Disentangling Textiles: Techniques for the Study of Designed Objects (2003). In 2001 she curated Our Best Dresses: The Story of Horrockses Fashions for the Harris Museum and Art Gallery, Preston. She is also curator of Horrockses Fashions which opens at the the Fashion & Textile Museum in London in May 2010.