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    Hooked: How to Build Habit-Forming Products (Paperback) By (author) Nir Eyal, With Ryan Hoover

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    DescriptionWhy do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. "Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." - Matt Mullenweg, Founder of WordPress "Nir's work is an essential crib sheet for any startup looking to understand user psychology." - Dave McClure, Founder 500 Startups ""When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." - Andrew Chen, Technology Writer and Investor. "You'll read this. Then you'll hope your competition isn't reading this. It's that good." - Stephen P. Anderson, Author of "Seductive Interaction Design" "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." - Dr. Stephen Wendel, author Designing for Behavior Change Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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  • Full bibliographic data for Hooked

    How to Build Habit-Forming Products
    Authors and contributors
    By (author) Nir Eyal, With Ryan Hoover
    Physical properties
    Format: Paperback
    Number of pages: 168
    Width: 152 mm
    Height: 229 mm
    Thickness: 13 mm
    Weight: 318 g
    ISBN 13: 9781494277536
    ISBN 10: 1494277530

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    LC classification: HF
    B&T General Subject: 180
    Ingram Subject Code: BE
    Abridged Dewey: 658
    BIC subject category V2: TBD
    B&T Merchandise Category: POD
    BIC subject category V2: KJSM
    BISAC V2.8: BUS043000
    DC21: 658.575
    BISAC V2.8: BUS016000
    DC22: 658.575
    BIC subject category V2: AKP
    BISAC V2.8: DES011000, TEC016020
    Illustrations note
    colour illustrations
    Imprint name
    Publication date
    26 December 2013