Herve Moran: The Genius of French Poster Art

Herve Moran: The Genius of French Poster Art


By (author) Pie Books

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  • Publisher: PIE BOOKS
  • Format: Paperback | 240 pages
  • Dimensions: 150mm x 208mm x 28mm | 621g
  • Publication date: 12 October 2010
  • Publication City/Country: Tokyo
  • ISBN 10: 4894448408
  • ISBN 13: 9784894448407
  • Edition: Bilingual edition
  • Edition statement: Bilingual
  • Illustrations note: 192 Colour
  • Sales rank: 119,491

Product description

A collection of Herve Morvan--colorful, cute and adorable characters. Herve Morvan (1917-1980) is a great French poster artist and designer who became well-known for his advertising poster for Perrier in 1950. He drew increasing attention from his following works for Vittel, Evian, Danone, and Esso. Along with Raymond Savignac, who was his good friend as well as his competitor, Herve Morvan is still quite popular. Morvan's works are relatively soft in touch compared with Savignac's, and lovely characters often appear in his pieces. This collection contains around 280 of Morvan's creations ranging from the advertising posters for kids, food/drink, household, fashion, travel, campaigns, alcohol, cigarette, film and music, and greeting cards. This lushly illustrated book is like a step back into a quaint advertising era.

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Author information

Veronique Morvan is Herve Morvan's daughter.