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    Hard Sell: Now a Major Motion Picture LOVE & OTHER DRUGS (Paperback) By (author) Jamie Reidy

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    DescriptionJamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal as Reidy and Anne Hathaway.


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  • Full bibliographic data for Hard Sell: Now a Major Motion Picture LOVE & OTHER DRUGS

    Title
    Hard Sell: Now a Major Motion Picture LOVE & OTHER DRUGS
    Authors and contributors
    By (author) Jamie Reidy
    Physical properties
    Format: Paperback
    Number of pages: 240
    Width: 140 mm
    Height: 216 mm
    Thickness: 18 mm
    Weight: 286 g
    Language
    English
    ISBN
    ISBN 13: 9780740799136
    ISBN 10: 0740799134
    Classifications

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: BIO
    BIC subject category V2: BGA
    Nielsen BookScan Product Class 3: T4.0A
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    Ingram Subject Code: BA
    Libri: I-BA
    DC22: B
    B&T Modifier: Subject Development: 10
    B&T General Subject: 460
    B&T Approval Code: A23306400, A26650000
    Warengruppen-Systematik des deutschen Buchhandels: 27800
    BIC subject category V2: KNDP
    BISAC V2.8: HUM010000, BUS070000, BIO026000
    B&T Approval Code: G45704838
    LC subject heading: , ,
    DC22: 381/.456151
    LC subject heading: ,
    LC classification: HF5439.D75 R45 2010B
    LC subject heading:
    DC22: 338.476151092
    Thema V1.0: KND, DNBA
    Edition statement
    Reprint
    Publisher
    Andrews McMeel Publishing
    Imprint name
    Andrews McMeel Publishing
    Publication date
    09 December 2010
    Publication City/Country
    Kansas City
    Author Information
    Jamie Reidy, a Notre Dame grad and a former U.S. Army officer, "carried the bag" for Pfizer from 1995 to 2000. He then spent five years with Eli Lilly's Oncology Division, where he discovered there are far fewer jokes about chemotherapy than Viagra. Reidy was fired by Eli Lilly soon after publication of Love and Other Drugs. He has since published Bachelor 101: Cooking + Cleaning = Closing, a cookbook and lifestyle guide for idiot single guys just like him. He lives in Manhattan Beach, California, where he has written several screenplays. Now he needs to start selling them.