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    Happy Money: The Science of Smarter Spending (Hardback) By (author) Elizabeth Dunn, By (author) Michael Norton

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    DescriptionTwo professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness--if you follow five core principles of smart spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending" "that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. "Happy Money" offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles--from choosing experiences over stuff to spending money on others--to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide "happier products" to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action. Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this "lively and engaging book" (Dan Gilbert, author of "Stumbling on Happiness"), you'll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?

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  • Full bibliographic data for Happy Money

    Happy Money
    The Science of Smarter Spending
    Authors and contributors
    By (author) Elizabeth Dunn, By (author) Michael Norton
    Physical properties
    Format: Hardback
    Number of pages: 197
    Width: 148 mm
    Height: 214 mm
    Thickness: 24 mm
    Weight: 320 g
    ISBN 13: 9781451665062
    ISBN 10: 1451665067

    BIC E4L: PSY
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    Nielsen BookScan Product Class 3: S2.3
    B&T Modifier: Academic Level: 05
    BIC subject category V2: VSB
    Ingram Subject Code: PS
    Libri: I-PS
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 17810
    DC21: 332.024
    LC subject heading:
    DC22: 332.024
    BIC subject category V2: JMQ, KJSM
    B&T Approval Code: A47350000
    BISAC V2.8: PSY013000, BUS016000
    B&T Modifier: Subject Development: 12
    B&T Approval Code: A37384000
    LC subject heading: ,
    BISAC V2.8: BUS050000
    LC subject heading:
    B&T General Subject: 605
    LC subject heading:
    BISAC V2.8: SEL016000
    LC classification: HG179 .D8587 2013
    Thema V1.0: JMQ, VSB, KCK
    Imprint name
    Publication date
    14 May 2013
    Publication City/Country
    New York
    Review quote
    "This small, snappily written book is focused on five points, all directed at enabling people to get more bang for their bucks... Buy [this] book, read [it], take the advice [it] offer[s] to heart, and you'll be a happier person."--Barry Schwartz "Los Angeles Review of Books "