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    The Gutenberg Galaxy: The Making of Typographic Man (Paperback) By (author) Marshall McLuhan, By (author) Estate of Corinne McLuhan

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    DescriptionThe Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan's prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed 'global village' that would emerge in the late-twentieth and twenty-first centuries - despite having been written when black-and-white television was ubiquitous. This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan's birth and the fifty-year anniversary of the book's publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan's lasting effect on a variety of scholarly fields and popular culture. A must-read for those who inhabit today's global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.


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  • Full bibliographic data for The Gutenberg Galaxy

    Title
    The Gutenberg Galaxy
    Subtitle
    The Making of Typographic Man
    Authors and contributors
    By (author) Marshall McLuhan, By (author) Estate of Corinne McLuhan
    Physical properties
    Format: Paperback
    Number of pages: 336
    Width: 155 mm
    Height: 234 mm
    Thickness: 25 mm
    Weight: 658 g
    Language
    English
    ISBN
    ISBN 13: 9781442612693
    ISBN 10: 144261269X
    Classifications

    B&T Book Type: NF
    BIC E4L: MED
    Nielsen BookScan Product Class 3: S3.1T
    BISAC V2.8: SOC052000
    B&T General Subject: 750
    BIC subject category V2: GTC
    Warengruppen-Systematik des deutschen Buchhandels: 27400
    Ingram Subject Code: SO
    Libri: I-SO
    DC22: 302.23
    LC classification: P
    LC subject heading:
    Abridged Dewey: 302
    LC subject heading:
    B&T Merchandise Category: UP
    BISAC V2.8: SOC041000
    LC subject heading:
    DC22: 686.209
    Thema V1.0: GTC
    Edition statement
    Centennial.
    Publisher
    University of Toronto Press
    Imprint name
    University of Toronto Press
    Publication date
    31 July 2011
    Publication City/Country
    Toronto
    Author Information
    Marshall McLuhan (1911 - 1980) was a literature scholar and the founder of the Centre for Culture and Technology at the University of Toronto.
    Review quote
    'Endlessly stimulating, informative, and liberating.' -- The Observer Weekend Review 'The book that helped establish McLuhan as the original media guru.' -- The New York Times 'Think of anything and you can now get your fill of multimedia feedback and facts at the press of a button. McLuhan saw this coming, and wrote about its impact on us as individuals and members of the "global village" in The Gutenberg Galaxy. Revisiting it ... is a revelation.' -- Nigel Beale
    Table of contents
    Prologue The Gutenberg Galaxy The Galaxy Reconfigured Bibliographic Index Index of Chapter Glosses