Guerilla Marketing
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Guerilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

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Expected delivery to the United States by Christmas Expected to be delivered to the United States by Christmas

Description

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.show more

Product details

  • Paperback | 368 pages
  • 152.4 x 226.06 x 27.94mm | 476.27g
  • HOUGHTON MIFFLIN
  • Houghton Mifflin (Trade)
  • Boston, United States
  • English
  • Revised
  • 4th Revised edition
  • 0618785914
  • 9780618785919
  • 32,782