Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Paperback

By (author) Jay Conrad Levinson

$12.62
List price $14.96
You save $2.34 15% off

Free delivery worldwide
Available
Dispatched in 2 business days
When will my order arrive?

  • Publisher: Houghton Mifflin (Trade)
  • Format: Paperback | 368 pages
  • Dimensions: 152mm x 226mm x 28mm | 476g
  • Publication date: 5 June 2007
  • Publication City/Country: Boston
  • ISBN 10: 0618785914
  • ISBN 13: 9780618785919
  • Edition: 4, Revised
  • Edition statement: 4th Revised edition
  • Sales rank: 32,329

Product description

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 10 of 10