Guerilla Marketing

Guerilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business


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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

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Product details

  • Paperback | 368 pages
  • 152.4 x 226.06 x 27.94mm | 476.27g
  • Houghton Mifflin (Trade)
  • Boston, United States
  • English
  • Revised
  • 4th Revised edition
  • 0618785914
  • 9780618785919
  • 30,533

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