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    Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback) By (author) Jay Conrad Levinson

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    DescriptionWhen Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.


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  • Full bibliographic data for Guerilla Marketing

    Title
    Guerilla Marketing
    Subtitle
    Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
    Authors and contributors
    By (author) Jay Conrad Levinson
    Physical properties
    Format: Paperback
    Number of pages: 368
    Width: 152 mm
    Height: 226 mm
    Thickness: 28 mm
    Weight: 476 g
    Language
    English
    ISBN
    ISBN 13: 9780618785919
    ISBN 10: 0618785914
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    LC subject heading:
    BIC subject category V2: KJMV7
    LC subject heading:
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Ingram Subject Code: BE
    BIC subject category V2: KJVS
    Libri: I-BE
    DC22: 658.8
    B&T Approval Code: A48500300
    BISAC V2.8: BUS002000
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    LC subject heading:
    B&T Approval Code: A48902200
    BISAC V2.8: BUS043000
    LC subject heading: , ,
    BISAC V2.8: BUS060000
    LC classification: HF5415 .L477 2007
    Thema V1.0: KJS
    Edition
    4, Revised
    Edition statement
    4th Revised edition
    Publisher
    HOUGHTON MIFFLIN
    Imprint name
    Houghton Mifflin (Trade)
    Publication date
    05 June 2007
    Publication City/Country
    Boston