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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)
$12.15 - Save $2.80 (18%) - RRP $14.95 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for Guerilla MarketingBased on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.
Full description- Publisher: Houghton Mifflin (Trade)
- Published: 05 June 2007
- Format: Paperback 368 pages
- See: Full bibliographic data
- Categories: Sales & Marketing Management | Sales & Marketing | Advertising | Small Businesses & Self-employed
- ISBN 13: 9780618785919 ISBN 10: 0618785914
- Sales rank: 29,508
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Full description for Guerilla Marketing
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.
