Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

CD-Audio

By (author) Jim Stengel, Read by Marc Cashman

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Hardback $20.58
  • Publisher: Random House Inc
  • Format: CD-Audio | 8 pages
  • Dimensions: 130mm x 150mm x 28mm | 159g
  • Publication date: 27 December 2011
  • Publication City/Country: New York
  • ISBN 10: 0307944158
  • ISBN 13: 9780307944153
  • Edition: Unabridged
  • Edition statement: Unabridged
  • Sales rank: 1,275,732

Product description

Ten years of research uncover the secret source of growth and profit ... "Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term." Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses--as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent--have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies--"The Stengel 50"--would have been 400 percent more profitable than an investment in the S&P 500. "Grow"is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the "black box" of the consumer's mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. "Grow" thus deftly blends timeless truths about human behavior and valuesinto an action framework - how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and "deep dives" that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, "Grow "unlocks the code for twenty-first century business success. "From the Hardcover edition."

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Author information

As Global Marketing Officer from 2001 to 2008, Jim Stengel led the effort to leverage higher ideals in brands throughout Procter & Gamble. Since 2008 he has been CEO of The Jim Stengel Company, a think tank and consultancy conducting proprietary research, generating thought leadership and applying his ideals-driven framework to drive business growth. He is also an adjunct professor at the UCLA Anderson School of Management, and serves on the boards of directors of Motorola Mobility and AOL Jim has published in Harvard Business Review and was recently named to Fortune magazine's First Executive Dream Team. Jim and his wife Kathleen live in Cincinnati, Ohio and Coronado, California.

Review quote

"By combining a scientist's rigor with a storyteller's gifts, Jim Stengel has produced a brilliant, must-read book supremely suited to our times." --Arianna Huffington "When you start reading "Grow," you may well feel a little skeptical about the ideal and its bottom-line value. But you'll soon become intrigued - and then utterly convinced. Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out." --Sir Martin Sorrell, CEO, WPP ""Grow" is a tool kit for turning the power of ideals...into competitive advantage and sustainable growth." --Robert A. McDonald, chairman, president, and CEO, Procter & Gamble "A landmark book tailor-made for the times!" --Tom Peters, coauthor of "In Search of Excellence" " ... A new, powerful model for business. ... A must-read ... for all business leaders." --Sheryl Sandberg, COO, Facebook "This breakthrough book, filled with original ideas and engaging stories, will inspire you to rethink what truly matters to your company and career. " --William C. Taylor, founding editor, Fast Company, bestselling author of "Practically Radical" "Jim Stengel shows quite conclusively the power of galvanizing your company around a noble cause. It's a great way to think about your business!" --David C. Novak, Chairman and CEO, Yum! Brands, Inc. "In this fascinating book...I personally discovered ideas that are exactly what we need in today's business environment." --Maurice Levy, chairman and CEO, Publicis Group "Jim Stengel is a pioneer. Not only has he cracked the code on growth, unlocking the mysteries of what drives supercharged performance, he gives us something more profound. When you truly and measurably improve other people's lives, your life and the life of your business and brand improves exponentially. Mystery solved. Truth unleashed." --Roy Spence, chairman and cofounder, GSD&M; CEO and cofounder, The Purpose Institute; and author of "It's Not What You Sell, It's What You Stand For" "From the Hardcover edition."